Editorial Meeting Today For You: 12pm EST 8/20/2025 (Members Only)

When: Wednesday, August 20, 2025
Time: 12pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/30/2025 (Members Only)

When: Wednesday, July 30, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Learn how to use recent events and client testimonials to pitch to the media or to your customer-base to generate new business.

We can discuss this on today's Editorial Meeting as you plan your content and media pitches for the week ahead.

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/16/2025 (Members Only)

When: Wednesday, July 16, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today in the members-only Editorial Meeting, we will be talking about how to use an event (flash flooding) as a reason to pitch TV media right now.  This is especially useful for service providers who can use these events to build up themselves as an "expert," and earn press validation.

The TV news media will easily cover live/death situations. But they are looking for the "good news" to balance that out. This doesn't just mean "chirpy news" This can mean "useful news."

For example: You own a plumbing business and your phone was blowing up with emergency SOS texts from new and current customers whose pipes burst from water pressure from rainfall outside. The news media wants to know:

  • What kind of plumbing/indoor flooding emergencies are people experiencing?

  • How did you solve it?

  • What can people do to prevent it?

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/9/2025 (Members Only)

When: Wednesday, July 9, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Some of you are thinking about surviving this week from last week.
Some of you are thinking about preparing for winter - earning so much money over the summer to last you through a potentially slow winter.
Some of you are preparing now for Holiday Gift Guides in magazines, and are doing the work to land those press mentions.

Wherever you are in your timeline, Tin Shingle's Editorial Meeting is the place where you can soundboard your alignments to help you move forward with purpose, conviction, and confidence.

Activate your membership now to discuss.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/2/2025 (Members Only)

When: Wednesday, July 2, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This Editorial Meeting is a small group experience for Members of Tin Shingle. Next week will be the What To Pitch During July. This is the time to be pitching Holiday Gift Guides which print in November/December.
During today's members-only meeting, we can discuss:

  • Holiday Gift Guide pitching.

  • Product ideas for how to suggest a theme to an editor or assistant.

  • How experts and service-based businesses can get in on the Holiday magazine issues.

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 6/25/2025 (Members Only)

When: Wednesday, June 25, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This Editorial Meeting is a small group experience for Members of Tin Shingle. We go over topics like:

  • How to match all of your advertising across platforms to make sure it's impactful.

  • Ways to follow up with the media after you pitch your idea.

  • What you can do at in-person events to create opportunities.

  • How to leverage media placement you received.

Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long-form independent journalist, blog publisher, writer, poet, and website producer.

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Recap: Literary Magazines; Video Series; Vendor Tables

Today’s Editorial Meeting for Tin Shingle Members has ended, and was very productive for all involved. On these intimate, small-group experiences, members of Tin Shingle are able to come into a private Zoom meeting to align their content planning, marketing efforts, media pitches, etc.

If one person comes, it’s an open floor for them. If two or more people come, Katie moderates sharing and feedback opportunities for all.

Today, Kimberly Sevilla, attended. She is the owner of Shelter Air, the independent and woman owned HVAC company in the Hudson Valley. Kimberly is a very creative person, in addition to her science background, and has been blossoming as an essayist. Therefore, today, several outreach strategies were covered.

In this photo, Kimberly is looking at Katie's new attic, where everything has been moved out of it and it's being used as a studio place of relaxation. Kimberly shared ideas of how to secure grant financing for a mini-split and insulation through an income-based program in New York State. 


Today we discussed:

- 📖 Pitching: Where to pitch her essays - which literary magazines. At Tin Shingle, look for a new category for Literary Magazines as we research those results. Fellow essayist and graphic novel artist Parisa Karami was just a text away to begin dropping resources.

- 👯‍♀️Marketing: Where to vendor table in Beacon, NY. Kimberly is all about personal connection.

- 🎥 Video: Shelter Air is a member sponsor of Tin Shingle's hyper local sister publication, A Little Beacon Blog. We discussed possible new video series for service-based Business Directory advertisers called "What’s Trending," where Katie interviews the business owner on what’s been trending in their clients, customers and industry for quick 3 minute videos.

Activate your Tin Shingle Membership to begin attending these.

Editorial Meeting Today For You: 1pm EST (Members Only)

When: Wednesday, June 18, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Plan your week or month ahead of content for your website and your social streams.
Declare which media you are pitching and why. Plot this out and plan.
Follow up with media pitches from the past. How can you create an opportunity for a followup?

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

This is a small group experience. Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long-form independent journalist, blog publisher, writer, poet, and website producer.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

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$10,000 Grant Available From BeyGOOD and Cécred For Salon and Barbershop Owners

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The deadline is today, Friday 13th, but Beyoncé opened a grant opportunity through her foundation BeyGOOD and her hair care line Cécred for 37 hair stylists and barbershops to be awarded $10,000 grants if they can demonstrate hardship.

This is their second round of awards, which has expanded to be nation-wide and focuses on both entrepreneurs with business capital, and students with scholarships to honor the vital role salons play in communities.

“Hairstylists have an immense impact on the people in their chairs,” states their website. “They create a sacred space where we can show up how we want and express ourselves through our hair. We’re honored to give back to this amazing community.“

The grant extends beyond money and is “designed to provide access to critical business development tools, mentorship and resources provided by The National Minority Supplier Development Council (NMSDC),” they say.

Those who are not awarded also have a chance at being included. “The top 40% of non-selected finalists will receive extended support including group coaching and Minority Business Enterprise (MBE) certification resources.”

Eligibility Requirements:

  • Minimum of 2 years of experience as a licensed barber, hairstylist, or cosmetologist

  • Demonstrated financial hardship

  • Proof of salon or barbershop business ownership or a lease agreement for a salon, suite, booth, or chair

  • In business for at least 1 year

This story was reported on by Black Enterprise.

Click here to learn more >

SEO, AI Google Chat, Today’s Editorial Meeting

When: Wednesday, June 11, 2025
Time: 11am EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Discussing today on Tin Shingle’s Member-Only Editorial Meeting TuneUp: How AI Google Chat Answers Are Impacting SEO. Based on journalist Melissa Korn's response to the Wall Street Journal article published on LinkedIn yesterday: "News Sites Are Getting Crushed By Google's New AI Tools."

What does this mean for your business? 
What does this mean for content creators?
What does this mean for editorial-based businesses?
What does this mean for product-based businesses?
What does this mean for service-based businesses?

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

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