The Tin Shingle Blog


Tin Shingle Member Interviews MSNBC's JJ Ramberg

The fundamental part of Tin Shingle's educational training is to make buzz about your brand to get the word out about how awesome it is. This goes for any small business, whether service-based, storefront, product or even event focused. Often times, this involves more than just organic PR; meaning more than just pitching your gorgeous shoes to the latest issues of Elle, Oprah, and the Today Show. 

Tin Shingle trains entrepreneurs to use many other avenues to promote your business - such as social media, community events, and even your own business blog. A praiseworthy member of Tin Shingle, Kathyrn Brooks, did just that! Kathryn Brooks is the founder and CEO of She's Her Own CEO, a lifestyle and fashion brand for emerging entrepreneurs who lead, provide, and create. 

Kathryn has started a series on her business blog where she guest interviews talented ladies such as lifestyle journalist and expert Trae Bodge, CNN producer Nadia Bilchik, and most recently MSNBC's Your Business host, JJ Ramberg.  In her most current edition of guest interviews, Kathryn takes a deeper look into the personal life of JJ, as well as gains insight on her early business aspirations as well as what gives her confidence an ability to be successful. Be sure to read the whole interview at

Blogging is one of the most powerful ways for entrepreneurs to tell the story behind their brand and bring life and vitality to their website. Blog content also builds credibility, especially for experts like She's Her Own CEO and service providers. And bonus: the more content the bigger footprint you build for people to find you. Yes, blogs can be the shiny touch that catches the eye of your next client, customer, or even press interested in your brand.

For more blogging advice, strategies, and even motivation study these guides, classes, and tools in Tin Shingle's Educational Center:

You can purchase these individual classes to keep in your library forever or upgrade your membership to get access to all of Tin Shingle's educational tools, live media contact list, editorial calendar database, and more. Membership is monthly, making it commitment-free. Sign up here for instant access. 

Member Update: Themes to Pitch in 2018 - More Editorial Calendars Added

What's New: 2018 Editorial Calendars Added

These calendars are now active in Tin Shingle's live Editorial Calendar Database. More are added and updated weekly. 

  1. Cross Country Skier
  2. Backcountry Magazine
  3. Advertising Age
  4. AARP The Magazine
  5. Pregnancy & Newborn
  6. Backpacker Magazine
  7. Shape
  8. Spirituality & Health
  9. Modern Luxury/Boston Common

Sneak Peek Into Themes Planned

Knowing what direction a magazine is planning to cover is a huge advantage! It allows you to curate ideas that will interest the editor and direct their attention towards your product, service, business, or expert advice. These are some upcoming themes to be printed in 2018 (and you should be pitching now!)

  • North America's top spring destinations.
  • The ultimate adventure kit
  • Winter Olympics
  • Nursery design for every budget
  • Modern icons of fitness, beauty, and food
  • How to have good energy
  • Invest in your passions

All editorial themes are from editors themselves and are subject to change. 

Editorial Calendars & Media Contacts are available to level 4 members of Tin Shingle only. Upgrade your membership for instant access. Send in your media contact or editorial calendar requests to


TV Segment Looking For Gift Guide Product

On Air "Table Top" Expert Seeking Themed Products for Morning News Show Segment - Act Fast!

We have to keep most of the juicy details private - and available to Tin Shingle Members Only at Level 4, but here’s what we can share with you (upgrade or login for full contact details and pitching tips):


  • Gifts that chill you out and relax you for the holiday season
  • Gifts for your teacher that are not boring or office supplies
  • Gifts for pooches, cats, and the owners who love them
  • Everything a holiday hostess needs to throw an amazing party from food to decor

Deadline is soon and submissions are already rolling in!


Email and further details are available to Level 4 Tin Shingle Members
Upgrade now if you haven't already!

Valentine's Day Pitching Guide

Don't Let This Gift Guide Slip Your Mind

Many this time of year are busy focusing their attention and planning on holiday placement; be it for gift guides, stories, or even advertisement. This is for good reason as holiday stories can make a lot of buzz for your brand.  However, print magazines have long moved away from the holiday extravaganza and began focusing on spring.

But, wait...there is one gift guide you still need to keep your eyes on - Valentine's Day. Many publications feature variously themed gift guides in February, creating the opportunity for you to pitch your product (or service: gift cards!), or better yet send in your own curated guide with the products you sell. Ie: gift guide for the bookworm.

Tin Shingle's Exclusive Guides & Expert Articles

After all of that pitching for November and December, we don't want you to grow tired and forget the most important PR pointers. Or throw in the towel because, after all your hard work, you heard nothing back from the editors at your most wanted magazines. Browse through these study guides in Tin Shingle's Education Center, available to all Tin Shingle members.  There are guides for every step of the way - even what to do after an editor shows interest. Here are some that are especially helpful:

Companion Tools for Buzz Building

Listen to and use these training TuneUps for even more tips and strategies:

2018 Editorial Calendars Added

What's New:

These calendars are now active in Tin Shingle's live Editorial Calendar Database. More are added and updated weekly. 

  • Better Homes & Gardens
  • Martha Stewart Living
  • Martha Stewart Weddings
  • Bella NYC
  • Departures
  • Brooklyn Magazine

Sneak Peek Into Themes Planned

Knowing what direction a magazine is planning to cover is a huge advantage! It allows you to curate ideas that will interest the editor and direct their attention towards your product, service, business, or expert advice. These are some upcoming themes to be printed in 2018.

  • A "GAL-entine’s" chocolate and flowers gathering + date night steakhouse-style
  • The Destination Issue.  The ultimate guide to unforgettable luxury experiences within the chosen destination.
  • Mother’s Day scents and candles + curated gift boxes for Mom
  • DIY IT: Do it or design it yourself. Instant upgrades to elevate your home, meals, and style.
  • Modern entertaining at a “grown-up summer camp” + beachy bashes
  • Girl boss beauty advice + thicker, fuller hair fast
  • 60-second de-stressors

All editorial themes are from editors themselves and are subject to change.

Editorial Calendars are available to level 4 members of Tin Shingle only. Upgrade your membership for instant access. Send in media contact or editorial calendar requests to

How to Get On The TODAY Show: Pitching Megyn Kelly's New Hour

After a Summer Run with Her Sunday Night News Show, Megyn Kelly Moves to the Nine O'clock Hour on the TODAY Show

Best known as longtime American journalist covering political topics for Fox News, Megyn Kelly has changed gears after turning down a $25 million salary from Fox News reports The Hill. Despite her short run on "Sunday Night with Megyn Kelly", where she interviewed Vladimir Putin, Megyn debuted on NBC with "Megyn Kelly TODAY" on September 25th, 2017. With her new endeavor, she is moving away from politics and covering more lifestyle segments.

Is The 9:00 Hour With Megyn Kelly a Good Fit For Featuring Your Business?

Yes! Megyn's goal during this fresh hour of TODAY is to leave the viewer feeling empowered and inspired to settle for more -- more joy, more love, more human connection. She will continue to cover inspiring stories, hot topics, and exclusive lifestyle interviews

Media Contacts At Tin Shingle Include TODAY's New Hour

Media Contacts for "Megyn Kelly TODAY" have been added to Tin Shingle's live Media Contact Database. Access them now.
Media Contacts are available for level 4 members of Tin Shingle. Join now for immediate access.

Pitching Tips From Tin Shingle Make Your Story Stand Out

Listen to these TuneUps to for pitching tips to help you start or refine your ideas for getting on the TODAY Show:

​Browse all of Tin Shingle's Training TuneUps here. TuneUps are free for level 3 and 4 members of Tin Shingle. All others can purchase their favorites and keep them forever. 

2018 Editorial Calendars Uploaded

2018 Print Magazine Editorial Calendars Added

Is the magazine you're looking for not up yet? Email

  • Boys' Life
  • Family Circle
  • Family Fun
  • Girls' Life
  • Traditional Home
  • Veranda
  • More to come!

What Is An Editorial Calendar?

Simply put, it is the general direction or theme the editors plan for each issue of a magazine during the calendar year.

How Do I Use Them?

When you pitch an editor, you will want to be sure your idea corresponds with this theme. You may even ask the editor via email if they are still working on this theme for that month. That is a recommended way of starting a relationship with an editor in their inbox. Also, listen to these TuneUps to refine and strengthen your skills:

Browse all of Tin Shingle's Training TuneUps here. TuneUps are free for level 3 and 4 members of Tin Shingle. All others can purchase their favorites and keep them forever

Domestic Violence Awareness Month Turns 30 - Resonates with This Week's TuneUp - Going Bigger: The Mindset

This month (October) National Domestic Violence Month turns 30, which supports individuals working through domestic issues and raises awareness for those issues. A belief of National Resource Center on Domestic Violence (NRCDV) is well supported also by Tin Shingle: Storytelling is a tool for raising awareness & inspiring action. The truth is our personal life spills over, shapes, and changes our business life.

On Wednesday, October 18th Tin Shingle's co-founder, Katie Hellmuth Martin is about to get personal in the next installment of Give Yourself Permission Series.  October is also Emotional Awareness Month and National Bullying Prevention Month, which all affect far too many people and their lives. These issues are threaded through this week's class because let's face it, life in this world can be hard. And putting yourself out there to promote what you sell or do is nerve-wracking.

Thanks to our community of business owners at Tin Shingle, we hear directly from people struggling with this concept. There is a mental block preventing them from doing the promotion. Through some counseling of these business friends in Tin Shingle’s Private Client Program, we have learned it is due to deeply personal reasons that they don’t promote what they sell and put themselves out there, be it for a special class taught by an expert, or even a product sold online. 

Deeply personal conflicts that Katie is going to cover in this TuneUp include: 

  • Living in fear from domestic violence issues and wanting to hide - yet sell what you created
  • Cultural and class conflicts with promoting - the discomfort of standing out in a culturally low-key community
  • Reactions from clients that dictate how you do things - even if the client is wrong
  • Enduring low self-esteem, and pushing through that in order to bring the great thing you created to people who want it
  • Fear of stepping on other’s toes - if competitors are your friends

Tin Shingle's Training TuneUp Going Bigger - The Mindest will provide a healthy dose of motivation to help you continue with your business goals. We will also share proven strategies and antidotes to the challenges many face because of past experiences. Register early to secure your spot live-it's free! Bring your questions and be ready to take notes. We are a community - and we are in this together!

Listen or stream free live Wednesday, October 18, 2018 at 12:00 PM EST from your phone or computer!




No Nerf Guns Anymore #NoNerfGuns

No Nerf Guns Anymore

When my 4 year old son experienced a semi-automatic Nerf gun at his friend's house, he was enamored. It was all he wanted for his birthday. Several YouTube videos later (we do let our kids browse YouTube and several family-based producers of content have Nerf gun wars between father and son and other games), Nerf guns were all he could talk about, and wanted the cross-bow for Christmas. Rather than resist this request, which could create a complex where he craves what he cannot have, we indulged. Now, they are all in the trash (well, recycling), to be melted down and taken out of circulation. Nerf guns are a contribution to the desensitizing of all people about guns, and we are doing our duty to stop it.

Fifteen semi-automatic Nerf gun weapons are in our home, and words in his vocabulary include "magazine," "aimer" and "pistol." After the Las Vegas shooting, when I spotted the double-barrel rifle Nerf gun on the floor, I was creeped out. Normally it's just an object that needs picked up and placed into the appropriate bin to keep the house clean. The next day, the kids' school had a scheduled Lock Down Drill, where the kids are trained to hide in a closet and be quiet when an intruder is in the school. Also that day, an administrator of a local daycare had been to a free terrorist training session put on by local police officers, who encouraged teachers to look for ways to escape from the building, as well as how to buy time by distracting the gunman in the school. The mock-shooter during this drill used a Nerf gun, and shot real Nerf bullets at the teachers. That's how they knew if their strategy of hiding under a desk or passing in front of a door with a window worked or not.

The Nerf Brand is a Happy Childhood Memory, and Disguises the Seriousness of Children with Semi-Automatic Weapons

Because it was Nerf, I went along with these toys. There are other guns developed by other brands, and they all do the same thing. There's even a "toy" gun to shoot Orbees, which are a fun mystery pellet that can be used in flower arrangements, fake spa baths for kids, and as bullets. They are basically little rubber bouncy balls, so they'd really hurt if they hit you. This gun was purchased at our local, independently owned toy store.

If pro-gun advocates want to deflect the blame from guns, and put it on people, saying that video games and other things are the culprit, then video game and toy gun producers are going to feel the pinch. They won't be happy about it, and both the NRA and businesses who produce these things will deflect blame. The impact guns have on society comes down to us - the consumers - and what we buy.

What Happens When Nerf Nazis Invade Us?

When I posted this photo on Facebook, a white male friend asked:

"But what do we do when the nerf nazi's invade?"

My response to him:
"What we do is support those people who have volunteered to protect us and have been taught about guns, to fight the nerf nazi invaders. Not as a thing as a normal toy that makes pretend shooting those around you a normal part of behavior or reaction. You feel safe with people who have guns who have been trained in them. Not hoard then."

Boys and Guns - It's a Thing. No Guns Ever?

There is talk among mothers of boys and girls that mothers of boys need to pay attention to how the boys play, and if they encourage gun use. I have a boy and a girl, and I have seen them naturally gravitate towards their own interests in a stereotypical way. My girl likes baking, art, and running. She is not drawn to balls or guns. My son likes baking, balls, guns and only recently, drawing numbers on paper.

Another friend in Facebook is a teacher in a city with a high crime rate, and says her boy students make guns out of Playdough knives, and attributes it to their living conditions and exposure to real guns. She teaches them what to do if they encounter a real gun. My son is not exposed to such things, but also makes guns out of any object, including sticks, old Lego builds that can be a ship or gun, or his finger.

From my experience, my boy is naturally drawn to guns, and it's my job as a parent to keep an open dialogue about guns with him. We have begun talking to our kids about the Las Vegas shootings, and about what to do in lock downs (try to escape or hide, depending on the situation).

Children having semi-automatic weapons in their hands, sold in the Toy Section of every toy store, is not appropriate, and is desensitizing.

Join me in the real #NoNerfGun movement by talking to your kids about the seriousness of these toy guns, and why it's not OK to have them, despite the confusing message about them being in the Toy Section, which makes them OK and legitimizes them in the minds of children.

NYLON Shutters, Closes Print Edition, Moves to Digital

NYLON's latest move is a big one. They announced in early September the brand would be changing platforms to digital only.  The October 2017 issue is their farewell to print following with its staff being dissolved. Chairman of Nylon Media, Mark Luzzatto, gave this announcement published on, "As a result of the restructure, there will be about one dozen layoffs effective immediately. We would like to thank those employees for their dedication in keeping Nylon continuously ahead of the curve. As platforms emerge and change, our voice, content and brand keep getting stronger, as do our array of marketing solutions.”

NYLON and its staff are not new to shake-ups, especially within the last couple years. In 2014 NYLON merged suddenly with Fashion followed by NYLON Guys print mag shuttering after the March/April 2015 Edition to “concentrate on the growth and expansion of the Nylon brand across all platforms – digital, e-commerce, video, influencers, print and social.”

Founded in 1999, the publication's move to digital is not surprising as trends show many others evolving as well. (Hello Self and Village Voice) The new digital publication will offer linkable stories (to shop the brands featured) and still include a "page turning" feel. In my opinion, still very different from paper but who can turn down the tips from this articles like this one on how to wear your pajamas to work?!


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