FREE + LIVE Today's TuneUp: What To Pitch The Media (September)

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When: Wednesday, September 3, 2025
Time: 12-12:30pm EST
Where: Remote (Zoom)
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Today’s TuneUp is free and open for all to attend, starting at 12pm EST.

September is the time to begin again. If you didn't do it last year, you have another chance this year. Bottle all of those back-to-school vibes into your to-do list to get done the big picture to create the success you've been plotting.

The recording will be made available to members of Tin Shingle, with the rest of our library of TuneUps over the years.

Today’s Agenda:

  • Print Media Pitching September: What to pitch the media now for print media placement later.

  • Ask Your Questions: Any time, ask your questions via Chat.

  • Motivation Minute: No one can do it quite like you do.

  • Editorial Calendar Overview: We will fly through Tin Shingle’s Editorial Calendar Template, to give you ideas for getting into national magazines, local magazines, TV and blogs.

See you soon!

Anna Wintour Promotes Longtime Editor Chloe Malle To Succeed Her At Vogue As Head Of Editorial Content

Photo Credit: Screenshot of Chloe Malle’s Instagram.

Anna Wintour has promoted longtime Editor Chloe Malle to succeed her at American Vogue. “When it came to hiring someone to edit American Vogue,” Anna said in a statement, “letting me turn my attention more intensely to Vogue’s multifaceted growth across its global audiences and publications and events like the Met Gala and Vogue World, I knew I had one chance to get it right.”

Lauren Sherman said of the move in her column at Puck: “As expected, Anna Wintour has chosen a longtime supplicant, imbued with a Hollywood pedigree and a can-do disposition, to take over American Vogue—the latest and most natural step in a never-ending succession journey.”

Lauren points out that Chloe's mother is the actress Candice Bergen, and her father is late auteur director Louis Malle. "The fashion industry will support Malle in this position, and her pedigree will add to the allure...Chloe arrives with pop culture bona fides."

What is not proven yet is if Chloe will include the genocide of Palestinians in Gaza conducted by Israel and supported by the United States in what Anna Wintour views as “pop culture,” since most of the world is against and horrified by the genocide. Much in fashion, documentaries, and take-overs of the Venice film festival are erupting, yet it goes ignored by most publications under the Condé Nast family of publications, except for the New Yorker.

Anna continued: “At a moment of change both within fashion and outside it, Vogue must continue to be both the standard-bearer and the boundary-pushing leader. Chloe has proven often that she can find the balance between American Vogue’s long, singular history and its future on the front lines of the new. I am so excited to continue working with her, as her mentor but also as her student, while she leads us and our audiences where we’ve never been before.”

Vogue has never taken their audiences to Gaza to experience the Israeli and United States manufactured famine there, to report on starvation or any shred of fashion squeezing out of these oppressed, suffering people to try to make a living or continue tradition. Vogue could, for instance, feature the Hirbawi Factory, the last factory in Palestine making authentic keffiyeh’s, as other publications have done years ago.

As climate activist, who is also a Palestinian activist, Greta Thurnburg recently said: "I am terrified of how people can go on with their everyday life accepting this genocide. Watching a live-stream genocide on their phones, and then pretend like nothing is happening. Palestinians have been dehumanized to such an extent that they are only spoken of in terms of numbers and U.N. Resolutions.

Media Contacts Update: Forbes Writers for Social Security Experts

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After a recent members-only Editorial Meeting, we heard from a member who is a specialist in the hidden benefits of Social Security and how to best use this retirement tool. We have begun updating a few Media Outlets. Some wrtiers have remained at their publications for years being rewarded with promotions, while others have moved on to different publications and have expanded their coverage.

Media Moves:

Donna LaValley: Donna remains at Kiplinger and writes about a variety of financial interest, including Social Security.

Donna Fuscaldo: Donna remains at Kiplinger and also writes for AARP’s Now Mobile App. She also enjoys writing about Social Security changes and other personal finance tools.

AJ Argawal: A serial entrepreneur and past contributing writer for Forbes, AJ founded Verma Farms, a CBD company. He is interested in Health and Wellness, as well as benefits of sleep.

Ashlea Ebeling: Ashlea is a personal finance reporter at The Wall Street Journal, writing about the great wealth transfer, death and taxes. She joined the company in 2022.

Ann Abel: Ann Abel has been an award-winning travel writer and editor for more than 20 years and has been a Forbes contributor since 2008. She knows the difference between expensive travel and true luxury, and she has a particular focus on small hotels, game-changing hospitality, destination dining and sustainability.

Alex Morrell: Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large. Prior to Insider he was a staff reporter at Forbes Magazine covering billionaires and their businesses. He's previously written and worked for the Associated Press, the Green Bay Press-Gazette, the Milwaukee Journal Sentinel, and the Wisconsin Center for Investigative Journalism.

How To Pitch This Media:

Contacts is one thing. Timeliness is another. You can have someone’s email. And even an open invitation to their front porch for an early evening drink. But your story idea must be timely to their audience to be considered.

As you peruse Tin Shingle’s Media Contact Idea Center, collect the journalists who appeal to you, and keep them in mind as you think up story ideas tailored to them.

Need Help Pitching The Media?

Join Tin Shingle and come to the Editorial Meetings to test your ideas in a small-group setting. Use Tin Shingle’s Pitch Whisperer Forum Thread to copy and paste your media pitch to get feedback from Tin Shingle’s owner and reporter, Katie Hellmuth. Hire Tin Shingle to write your pitches for you. We connect with media friends in our network to write a pitch you can send to your intended media contact.

Editorial Meeting Today For You: 12pm EST 8/27/2025 (Members Only)

When: Wednesday, August 27, 2025
Time: 12pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Today we can focus on:

  • Media Pitches: What exactly you are pitching to the media. What story ideas are you using. What timely angles are you taking advantage of.

  • Social Media Content: Is your content focused to driving sales. How are you guiding people directly to what you sell, while creating content that is the foundational brand storytelling that builds relationships with your readers.


Next week, this meeting space will be open to the public with Tin Shingle's signature series: "What To Pitch The Media This Month. This week, today, the meeting is private and form members only. It is small group, where 1 or 2 members attend.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 12pm EST 8/20/2025 (Members Only)

When: Wednesday, August 20, 2025
Time: 12pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This members-only Editorial Meeting is an interactive, small-group strategy session for your pitching of the media, as well as what content you are creating for your website, newsletter and/or social feeds.

Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

Your moderator is Katie Hellmuth, regional reporter for Beacon, NY, a train town north of NYC. Katie's local publication is a 2-time award winner for Best Blog in the Hudson Valley, voted on by readers. She is a creative writer specializing in SEO strategy for content strategy, and a reporter with a gift of pitching story ideas to different media outlets.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/30/2025 (Members Only)

When: Wednesday, July 30, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Learn how to use recent events and client testimonials to pitch to the media or to your customer-base to generate new business.

We can discuss this on today's Editorial Meeting as you plan your content and media pitches for the week ahead.

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/16/2025 (Members Only)

When: Wednesday, July 16, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Today in the members-only Editorial Meeting, we will be talking about how to use an event (flash flooding) as a reason to pitch TV media right now.  This is especially useful for service providers who can use these events to build up themselves as an "expert," and earn press validation.

The TV news media will easily cover live/death situations. But they are looking for the "good news" to balance that out. This doesn't just mean "chirpy news" This can mean "useful news."

For example: You own a plumbing business and your phone was blowing up with emergency SOS texts from new and current customers whose pipes burst from water pressure from rainfall outside. The news media wants to know:

  • What kind of plumbing/indoor flooding emergencies are people experiencing?

  • How did you solve it?

  • What can people do to prevent it?

Activate your membership now to discuss. This is small-group strategizing for your pitching of the media. Expect one or two other people to be on the call. Come prepared to contribute to their issues as well as listening and gaining your own strategies.

If you need private sessions, book Tin Shingle's Private Training for direct access to Editorial Strategy for your business.

See you soon!

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/9/2025 (Members Only)

When: Wednesday, July 9, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

Some of you are thinking about surviving this week from last week.
Some of you are thinking about preparing for winter - earning so much money over the summer to last you through a potentially slow winter.
Some of you are preparing now for Holiday Gift Guides in magazines, and are doing the work to land those press mentions.

Wherever you are in your timeline, Tin Shingle's Editorial Meeting is the place where you can soundboard your alignments to help you move forward with purpose, conviction, and confidence.

Activate your membership now to discuss.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 7/2/2025 (Members Only)

When: Wednesday, July 2, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This Editorial Meeting is a small group experience for Members of Tin Shingle. Next week will be the What To Pitch During July. This is the time to be pitching Holiday Gift Guides which print in November/December.
During today's members-only meeting, we can discuss:

  • Holiday Gift Guide pitching.

  • Product ideas for how to suggest a theme to an editor or assistant.

  • How experts and service-based businesses can get in on the Holiday magazine issues.

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.

Editorial Meeting Today For You: 1pm EST 6/25/2025 (Members Only)

When: Wednesday, June 25, 2025
Time: 1pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >

This Editorial Meeting is a small group experience for Members of Tin Shingle. We go over topics like:

  • How to match all of your advertising across platforms to make sure it's impactful.

  • Ways to follow up with the media after you pitch your idea.

  • What you can do at in-person events to create opportunities.

  • How to leverage media placement you received.

Activate your membership for $150/month or $550/month for community plus private access to Tin Shingle’s creator, Katie Hellmuth, who is a long-form independent journalist, blog publisher, writer, poet, and website producer.

Activate your membership now to discuss.
Special Zoom link is in Tin Shingle’s Forum.

The private Zoom link is in our Community Forum on our website right here.

See you soon!

Activate your membership if you haven't already to join the call.

You can book a private session, or you can use your free weekly hour with Katie that comes with your Tin Shingle Membership to tap into your goals to see how you are hitting them.