Online Class: Using Twitter And Other Social Media To Boost Your PR Success

Social media sites like Facebook, Twitter, and Pinterest can be very powerful tools for your PR campaign. Are you using them to build your press? These tools can make everything from finding contacts to pitching editors and producers faster, easier and more fun!

COVERED IN THIS PODCAST CLASS:

• Simple, straightforward and powerful ways you can juice up your PR campaign by using social media - and start doing today!

• How to make your social media outreach less stressful and more fruitful!

• Types of tweets that successful businesses incorporate into their Twitter program on a regular basis.

• How to hunt down an editor, producer, stylist or celebrity on Twitter.

• Things you probably aren't doing on social media right now that could be game changers for your business!

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About The TuneUp Series

Each week we host a live call-in class called a TuneUp about a featured subject, and then we record it to make it available as a podcast. Our experts and special guests lead each class. We take real questions from real business owners and answer them on the spot.

About Your Instructor

Sabina Ptacin HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Your PR & Social Media Questions Answered!

Have you asked yourself any of these questions below as you are getting press for your business? Stream this TuneUp now to get these answers answered and apply these guidelines to your PR campaign right away!

Covered In This Webinar

• "I’m trying to get my business on a morning show like the Today Show or Good Morning America but no one is biting, what am I doing wrong?"

• "What are the main types of pitches that I should be sending out about my business every month in order to get noticed in a big way?"

• "How can I get stylists to notice my fashion/accessories products?"

• "How can I get my food products to a celebrity I KNOW would love them?"

• "My business story was featured on a website, how can I leverage this opportunity and 'get it out there' so that more people see it?"

• "What are some tactics I can use to increase my Facebook & Twitter following?"

• "What should I do if someone I really want to connect with for my business starts following me on Twitter?"

• "If a member of the press says 'no' to me for a specific story, how can I increase my chances of being picked up by them for a future story?"

• And more - in fact the next question could be YOURS! You can always email your questions to us to info@tinshingle.com or tweet us at @TinShingle

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Anatomy of a Killer Newsletter

Your brand's newsletter is one of the most powerful tools in your small business tool belt. Firstly, it has multiple benefits: getting the attention of current and potential customers, boosting sales, adding value to your business, giving you the opportunity to share more about your biz with readers...we could go on for ages. Secondly, it's 100% in your control. That means once you master newsletter strategy and learn tricks to increase open rates and decrease unsubscribes, the sky's the limit! In this #TuneUp training webinar, learn newsletter strategy from layout to subject lines to graphics. Tin Shingle co-founders Sabina and Katie share newsletter inspiration from real businesses who are creating emails that "convert" (into traffic, sales, customers and visibility).

Covered In This Podcast

• The do's and don'ts of newsletter layouts.

• How often do you need to send a newsletter to make an impact? We'll talk it through!

• Subject lines: What works, what doesn't, what should you never do? We'll tell you!

• The power of the A/B split: Mastering this (free) newsletter tool will make a huge difference in your email's impact.

• The big mistakes businesses make when sending newsletters and how to avoid them.

• Feeling overwhelmed with your newsletter content creation and production? We'll explain how to ease the workload while still creating great emails.

• Bells and whistles you can easily add to your newsletter to boost conversion and grow your list.

• Want to get inspired by newsletters that work? We know you do & we share some real-life examples with you.

BONUS: The presentation slides come with this podcast. They are included as a link on this page while you are listening to the podcast. Click on the link at the PDF will download to your computer.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class TuneUp: How to Take Great Photos for Instagram - with Special Guest Expert Jackie Foley

Just so you know...THIS TUNEUP IS AWESOME!!!

If professional photographer Jackie Foley's glowing headshot pictured here is any indication, your social media streams are about to get an upgrade. Jackie's photo assignments include online magazines, charities, makers, coaches, social media influencers, manufacturers, wholesalers, musicians, restaurants, yoga & pilates studios, and an international boarding school in Paris, where she got to spend the week photographing bright kids from all around the world. In this Training TuneUp, Jackie reveals the magic behind some of your favorite Instagram feeds, and how you can get the magic in you, too.

Online Class: How to Pitch Your Service Business or Expertise Successfully

Being a service provider or an expert is a beautiful thing, in terms of your public relations! Why? It offers boundless opportunities to share your story and expertise with press, you can easily "spin" yourself into breaking news stories, trend pieces and seasonal segments and you're often a TV producers dream guest!

With all these great opportunities to grow your brand and business, what are you waiting for? It's time you spent some time listening to what we discussed during this #PRTuneUp. It was all about maxxing out press opportunities as a service or expert based brand!

Covered In This Podcast

• Why service providers and expert-based brands have an advantage in the pitching department, and what they have to do to make that happen.

• What service providers and experts must do every month to maximize press and media coverage.

• How your company's blog could lead to more visibility, buzz and press.

• What social media tactics are best for service and expert based brands.

• What two types of pitches you should master and pre-write for maximum TV exposure.

• How to share your "A-Ha Moment" and business story with the press as an expert or service provider.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Tin Shingle's New Membership Packages Unveiled

Tin Shingle's membership model is changing to add flexibility and options at different price-points. When you subscribe as a member of Tin Shingle, you will now have different levels of which you can select from, depending on what you need from Tin Shingle, and where you are in your business right now. Here to tell you about it face to face is Tin Shingle's co-founder Katie Hellmuth Martin. In this TuneUp, Katie unveils the new model and pricing plans.

You'll also get a sneak peek into the new offerings that Tin Shingle is extending: Private Training. Tin Shingle has been developing a Private Strategy and Training program for members who need personalized guidance from someone at Tin Shingle. One of our most frequently asked question on sales calls from people wondering about if Tin Shingle is right for them is this: "I can join, but I can talk to you, right?" Well, yes, in our Community Boards, digitally. But not via a consulting call or retainer package. You will learn more about those during this TuneUp.

NOTE: Businesses who are members of Tin Shingle prior to the price change are automatically locked into their rate. You don't need to do a thing to lock it in.

DEAL ALERT: The deal price of $39/month is still available, but only for hours more. You can lock this in now, or pick your membership package later at the regular price! But you'll miss the lock-in opportunity.

Online Class: How to Host a Press (Editor) Preview: Proven Strategies for Success

A little known fact to most small business owners is that editors want to attend parties you host for them. The industry term for this soiree is a "press preview". It's a meet-and-greet where you get to display and discuss what is going on in your business. It works for authors, fashion lines, food companies, and more. Publicists Kelly Kepner and Jordan Landes-Brenman walk you through how to have one, and the strategies behind a successful press preview.

Covered In This Webinar

• Is there a certain time of year that is best to hold these types of events?

• Should hold a press preview more than once a year?

• If you live in a small town and don’t live in a major city like New York or LA, can you still hold a press preview? Who would come? Should you travel to New York to do it?

• How far in advance do you begin planning and strategizing your press preview?

• What do you need to know to plan and host a press preview? From securing a space, inviting editors, prepping products, securing an appropriate space, Kelly and Jordan will answer these questions.

• How should you decorate?

• What you can expect in terms of what really goes on a Press Preview (aka Editor Preview).

• What are key points you want to convey to the editors when they’re there?

• What are the big “no no’s” on the preview/showcase day?

• How should or shouldn’t social media be involved in these previews? Can you tweet or Facebook the event?

• After the event, how soon should you follow up with your guests who visited?

• How can you publicize your press preview and build buzz from it?

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Haute House PR & Marketing, run by Jordan Landes-Brenman, is a nationwide, full-service public relations and events firm representing fashion, lifestyle and beauty brands. Kelly Kepner of Kelly Kepner Public Relations and Landes-Brenman both focus on editorial product placement, brand publicity, celebrity seeding, entertainment marketing, custom events, and advertising. At each of their publicity firms, they have secured placement in the top national magazines, including O, The Oprah Magazine, Marie Claire, SELF, Redbook, Realsimple, People StyleWatch, Lucky, Latina, and many more. When not locking coverage, you can find Jordan in a video series for eHow.com as an on-air fashion expert. She is also an event contributor for Style Music TV, and a columnist for Ventura Blvd. Find Haute House PR & Marketing on Facebook, Twitter and Instagram or visit www.HauteHousePR.com. You can find Kelly Kepner rocking her firm's Instagram account and posting her firm's success on Facebook.

Online Class: How Food & Drink Businesses Can Turn the Press onto Their Brands

You know what is more yummy than the food and drink that your small business creates? Scoring lots of free press, buzz and most importantly, powerful, long-term relationships with the press, so as to keep those stories coming for years to come!

Food and drink based brands have their own set of rules and strategies they must follow to make an impact with the media, and this #TuneUp reveals those, along with some bonus tips and tricks you can use in your social media to juice up your PR campaign even more!

Covered In This Podcast

• What every food/drink business needs to include and offer in their tips to the media.

• How to follow up with the press after you send them food or drink samples.

• When to send samples, and when not to send samples.

• What statements must be included in every pitch about your food or drink products.

• How to turn your food or drink business into a feature story.

• And more! We answer real questions from real business owners during this recorded call.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class TuneUp: Mastering Brand Storytelling on Instagram

Instagram is one of the most fun ways customers get information about their favorite brands (yours!). Instagram helps inspire people to want to buy from your business. Marketers call this concept "brand storytelling."

After you watch this Training TuneUp, you're going to start doing more of it because you're going to understand the impact it has on your customers, whether that is getting them to attend your event, buy from your website, sign up as a client, or find your product in stores. Tin Shingle's co-founder Katie, is a digital marketer, graphic designer, blogger, and ghost publisher behind several Instagram accounts in different industries. She reveals strategies that can work for you right now to enhance your Instagram.

Online Class: How To Become A Twitter Ninja

Twitter!

Are you a Twitter ninja? Do you want to be? Even the most seasoned Twitter users will find value in this course as Tin Shingle co-founders Katie and Sabina highlight easy ways to gain followers, build relationships, and get the right people to your website.

Covered In This Webinar

• Mistakes made by even the most frequent tweeters that result in hidden tweets.

• Increase buzz about your brand by helping others tweet about your business!

• Easy ways to streamline whose tweets you read and engage with to make Twitter easier on your eyes and brain.

• Does your Twitter account look spammy? We'll tell you how to create a more attractive and magnetic account!

• The secret to getting press from tweeting. YES it happens!

• Guaranteed ways to make sure your best ideas make it into a tweet and out of your brain.

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play! Learn about Tin Shingle's Membership Program to see if it is a fit for your business and to get free access to this TuneUp.

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Facebook Ads and How to Use Them to Engage Fans and New Customers

Social media pro Nathan Kirk takes us behind the scenes of his social strategy genius that he creates for his client, Palmetto Cheese. His high engagement rates on Facebook for Palmetto Cheese's business page, which has over 34,000 followers, are spurred on by his tactical placement of Facebook ads.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Pinterest Best Practices to Get Re-Pinned + Followed

Are you using Pinterest for your brand? Do you have a Pinterest account but never use it? Are you wondering how to best use Pinterest to visually brand your company? We're going to talk strategy and Pinterest, and we're covering the basics that can go far with making a compelling Pinterest account!

TOPICS COVERED IN THIS CLASS

• Best types of articles to pin.

• How to control yourself from over-pinning.

• How to not be "board-happy" and create a bunch of empty boards.

• Visually stunning Pinterest accounts.

• 3 pins per board is too few, 300 pins per board is too many. What is the Goldilocks number of just right?

• The overall mindset of curating a company Pinterest account, including if you should pin only pages at your website.

• Quick tips on how to use Pinterest from a technical standpoint (ie how to create a board, how to move boards, how to share boards, etc).

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Tips for Taking Amazing Product Photos at Home with Photographer Evi Abeler

During this video TuneUp, go inside the home studio of award winning photographer Evi Abeler to learn her tips and tricks for taking eye catching photography for products and social media feeds using an iPhone. Evi has worked with countless media outlets, retail clients, museums and more and knows how to make a photo jump off the page to compel a customer to buy or fall in love with the brand.

Covered in This Webinar

• Evi covers the basics of what visual components make up a photo that shows a product, and a photo that shows a product in a desirable situation.

• Evi reveals tips for how to create "behind the scenes" photos.

• Evi shows how to use an easy to build DIY light box to get product photos with a white background.

• Evi shares her favorite apps that give a photo the professional look that hooks customers.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Evi Abeler is an award-winning, NYC-based food, product and interior photographer who takes a simple yet stylish approach to creating gorgeous, wholesome, authentic images. Evi’s clients include Anthology Magazine, Designer Lotta Jansdotter and Whole Foods Markets. In addition to her photography, she collaborates with pastry chef Albane Sharrard on the recipe blog Whip + Click and offers photography training and workshops to makers, bloggers and designers. You can find her work at www.eviabeler.com and follow her on Instagram.