You know what is more yummy than the food and drink that your small business creates? Scoring lots of free press, buzz and most importantly, powerful, long-term relationships with the press, so as to keep those stories coming for years to come!
Food and drink based brands have their own set of rules and strategies they must follow to make an impact with the media, and this #TuneUp reveals those, along with some bonus tips and tricks you can use in your social media to juice up your PR campaign even more!
Covered In This Podcast
What every food/drink business needs to include and offer in their tips to the media.
How to follow up with the press after you send them food or drink samples.
When to send samples, and when not to send samples.
What statements must be included in every pitch about your food or drink products.
How to turn your food or drink business into a feature story.
And more! We answer real questions from real business owners during this recorded call.
How to Watch
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
About Your Instructor
Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.