Online Class: What To Pitch The Media During October 2019

OMG, y'all...It's October and that means it is the start of the Valentine's Day Gift Guide Curation Season. Magazine editors are building their picks now, which means you should start pitching those guides now. This is your big chance for print! If you missed the Holiday Gift Guides (Nov/Dec), you can make a come-back in this season.

During today's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

Online Class: How To Land A TV Feature For Fall - Right Now (In August)

Alright you summer babies...Time to come back to the table and get some fresh TV publicity for the fall!

TV Producer and PR specialist Laura Holka returns to Tin Shingle as a guest expert for this TV-ready TuneUp to get you started on pitching TV programming now so that you have coverage and features in the Fall.

Covered In This TuneUp:

Why You Should Pitch In The Summer For Fall Ideas

HINT: Better chance of scheduling an interview when producers have either been on vacation or hiatus & need content to start the new TV season in September.

How To Pitch These Ideas

HINT: Email the producer or booker as you normally would, being sure to make your subject line really interesting & “Autumn” topical.

TV Ready Checklist

Common mistakes that are easy for anyone to make.

Online Class: How To Get PR As An Expert

Looking for alternative ways to get PR coverage?

Looking for any reason at all to get PR coverage?

Pitching yourself as an expert can be one of the most flexible ways you can do this. But are you an expert? Of course you are!

Do you make ice-cream from milk from local dairy farms and sell it nationally? You're an expert! How is the agricultural tariff war impacting your farmers and your bottom line?

Do you run a non-profit, and have you been getting grants? You're an expert! What was special in your experience of pursuing those grants that others can benefit from? Bullet list this out, and begin pitching.

Do you run a membership-based business? You're an expert! You know about pricing trends, and nurturing a community.

Do you run a franchise, and are you kicking butt in your community? You're an expert! Share how your involvement at the local level has made your franchise stand out. Have you won recognition from your company? Add that to your pitch.

Online Class: What To Pitch The Media During September 2019

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are looking at the latest issue of Condé Nast Traveler - The Nomad Issue - to see how the editors selected and developed a wide variety of content to feature within their pages. Many of you could have been featured here in this issue. All it takes is time to dream as you flip through the pages to think of the right angle.

Online Class: What To Pitch The Media During August 2019

Covered In This TuneUp:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.

Sneak peek of what Beth reveals to us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."

Online Class: 37 Ways To Pitch A Holiday Gift Guide

You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine" in October. Fall is when you start to feel the holiday vibes. But guess what? You missed the boat! Magazines curate their winter Holiday Gift Guides in July. So don't miss the boat again! Listen to this TuneUp for ideas on what to pitch the printed pages of magazines for their November/December issues.

Covered In This TuneUp

How To Pitch: 37 Different Ideas

How To Pitch: That First Email - What To Include In The Pitch

How To Followup After You Pitch

What You Need In Place If They Reply

Online Class: How To Pitch Morning Shows From A Producer's Point Of View

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.

Learn From A TV Morning Show Producer

In this TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ.

This TuneUp Will Include:

Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

Who To Pitch: Is it the host? The anchor? The booker?

What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle.

About Laura Holka

Laura is an experienced executive producer for news, morning talk shows, political programming, non-profits and sports. She knows what works for TV, web, video, pitching your business, and social media. Laura’s career began at PBS as an intern, which led to a job in “Traffic” at ABC. While there, she moved into live broadcasts and producing.

At KTVK (Phoenix News), Laura worked in news, sports, morning TV, live events, and special projects. Most of her experience is in producing, writing, and live productions. At both AZTV & KAZT Laura worked as the executive producer doing their morning program, politics, writing, special events, commercial production, sales and social media.

Laura has taken her experience and transitioned it to the other side of the camera as a PR consultant. She is giving us the insider goods!

Online Class: What To Pitch The Media During July 2019

HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.

This Is Gift Guide Pitching Time

You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.

What You'll Learn

The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.

Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your head-space needs to be when pitching them!

Blogs: A bit more in real time, so no need to bend your brain like that!

TV: What kind of trending ideas can you pitch TV right now to get your business on-air?

Online Class: How To Write The Perfect Pitch (Template Included!)

This TuneUp covers how to write the perfect pitch. You will be emailing this to your intended media target.

Hot Spots You'll Want To Master

We will be going over the "Hot Spots of a Pitch" which include:

• Subject Line

• Body Copy

• Images

• Links

Who Is Receiving Your Pitch?

Additionally, we will go over the psychology of a pitch to the media - both yours and your writer/producer you are writing to:

• Realizing who you can email.

• Breaking free of the "Wait, why don't they ever feature me?" mindset that will get you zero media coverage.

• Capitalizing on jealously when your competitor or other business you admire is featured in the media.

Resource Tools

And lastly, tools you'll need for a great pitch, including:

• Templates. Members of Tin Shingle will get free templates of pitches. Regular viewers will get to see them on screen during this webinar.

• Pitch Whisperer: Learn how to use Tin Shingle's exclusive and original Pitch Whisperer online tool for editing and feedback of pitches you write.

• Media Contacts: Learn how to use Tin Shingle's Media Contact Library and Editorial Calendar Collection to help you develop that timely hook that is necessary for all successful pitches.

Online Class: How to be a Known Entrepreneur and Expert in Your Industry

So you want to be a go-to expert in your industry where press is concerned? Are you hoping to reach more people and get your message out there, building buzz for your business and your brand, but perhaps you're not sure where to begin? This webinar with Tin Shingle's co-founders Sabina Hitchen and Katie Hellmuth Martin will give you a jumpstart in the right direction. As a former publicist, Sabina has landed clients as experts on the Dr. Oz show, Bethany, the Today Show, and several print publications including Real Simple, American Airlines, USA Today, and so many more. You will leave this live training with solid strategies you can take action on right away to build buzz for yourself in print and TV media as an expert in your industry.

Covered In This Webinar

• How to raise your profile as an expert in your field so everyone (press, customers, leaders in your field) know who you are.

• How to be sure the press call on you when they need an expert like you - we'll tell you how to become their go to expert!

• How your social media profiles and posts can help or hurt your quest to be a known expert and entrepreneur in your field.

• The one email you should send right now to your target press to begin connecting.

• What to do if there are lots of other people doing what you're doing for a living and you want to rise above the noise.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Tin Shingle Members: If you are an Online Classes Level 3 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!

Online Class: How to Pitch Local Magazines, with Editor in Chief Olivia Abel of Hudson Valley Magazine

Coverage in your local magazines can mean a big boost in your business. People love being in-the-know locally. But how does a business pitch a local magazine? Our guest expert for this live class is Olivia Abel, the editor and chief of the Hudson Valley Magazine, one of New York's biggest regional magazines.

COVERED IN THIS CLASS:

• What are best ways for a business to sound relevant?

• Does a business need a storefront in order to be covered in the magazine?

• Does a business need to advertise in a local magazine in order to get editorial coverage?

• What types of pitches get responses?

• Who is the best person to pitch to at a local magazine if the staff is small?

• How far in advance does a business need to pitch a story?

• If a business runs a major local event, do they still need to pitch? Or will the magazine just "know" about the event and cover it?

• What is a day in the life of an editor and chief of a regional magazine?

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Olivia AbelOlivia Abel is the Editor in Chief of Hudson Valley Magazine for nearly eight years. During her tenure, she has helped this glossy monthly publication increase its readership, refresh its image, win its very first national award (for civic journalism) and establish a dynamic online presence. Previously, Olivia worked in both editorial and marketing at some of the biggest magazines in the world, including a six-year stint as a reporter at People, writing press releases for Newsweek and creating direct mail packages for TV Guide.

Online Class: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner

Originally recorded in September, we got our earliest start ever on pitching for Valentine's Day Gift Guides. While national magazines are wrapping up or have completed their Holiday Gift Guide collections for December, the next big "get" will be Valentine's Day. The earliest a magazine will start being on the lookout for Valentine's day will be in mid-September, so if this is your big holiday that you want to get press for, watch this TuneUp to see what you can start doing early. PR Expert, Kelly Kepner, founder of Kelly Kepner PR joins us for our next Live TuneUp to share her tips and strategies for getting Valentine’s Day press.

• Why you need to think about drafting your Valentine's Day pitch now!

• How to pitch if you have more than one product at different price points

• Why Hi res images are so critical when pitching

• How to repurpose long lead pitches for short leads

• What your website needs before you send that pitch

• Key components you need to include in your pitch

• Following Up

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Kelly Kepner has worked in the Fashion PR since 2005, ranging from agency experience to boutique firms with both emerging and corporate brands. In February 2014, Kelly took all of her experiences and knowledge and launched her own firm, Kelly Kepner PR.

Kelly Kepner works closely with celebrities and has seen regular placements on Taylor Swift, Emma Roberts, Kendall Jenner, Vanessa Hudgens, Selena Gomez, The Kardashians, Gisele Bundchen and many more of Hollywood’s leading ladies. Additionally, Kelly continues to garner her clients’ frequent placements in a variety of publications including InStyle, Elle, Teen Vogue, Glamour, StyleWatch, Cosmopolitan, Marie Claire and other magazines and media outlets.

Online Class: Your Pet Chef's PR & Social Success

How does this maker of raw dog food get featured in Marie Claire, Brit & Co, and others, while running her business?

Lisa Hennessy, founder and head chef at Your Pet Chef is a pro at pitching her company to the media, and getting home runs with press coverage. While she was getting press, she shied away from social media, and feared being "too salesy," as she tells Brit & Co. Now she posts daily. Hello, Brit & Co! Other media coverage includes Marie Claire, Today Show, and so many others. How does she do it? What strategies is she using in her social media to help grow her client-base nationwide? We will find out on in this TuneUp.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How Nicole Feliciano, Founder of Momtrends, Grew a $1 Million Dollar Business and Blog

Nicole Feliciano, founder of Momtrends, the website/blog that just passed $1 million in sales last year, is showing no signs of slowing. An English major from Vanderbilt University, Nicole started her career in fashion, but after becoming a mom, was hooked on blogging and using social media to connect with others and spread the word about trends she spotted and easy ways to stay happy, educated and fashionable as a mom. Seeing a void in the blogosphere at the time, Nicole founded Momtrends, which has since expanded to feature more contributing writers, video production, a thriving events business, and now, a book called #MomBoss, where Nicole is starting a movement to educate other moms in how to start and grow the business of their dreams.

Nicole shares with Tin Shingle's co-founder, Katie Hellmuth Martin, her business tips so that you can learn how she monetizes this business, balances with editorial, and keeps harmony with her family and work lives!

Online Class TuneUp: PR Planning for September 2018

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

• Ideas for what to pitch magazines - how to spin a story about your business into their pages.

• Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.

• How to channel all of this pitching so that it's not overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

Online Class: Top Tweaks and Changes You Can Make to Your PR Pitches for Media Coverage

Does it feel like you're sending out pitch after pitch but getting nothing in response? Is your lack of publicity stumping you? Not sure where to make changes or what is holding you back from big press? On this #TuneUp webinar, PR-pro Sabina Hitchen lists her Top Tweaks and Changes you can make to your pitches and PR campaign.

Covered In This Webinar

• Media Contacts
  What to ask yourself about the media contacts you're making outreach with before sending one more pitch.

• Phone vs. Email
  Is your method of pitching holding you back?

• Are You Sending Press Releases?
  Do you need to be? Should you be switching from press releases to pitches? We'll discuss...

• Rules
  What rules should your biz be following in terms of how often you should pitch and how often you should follow up if you want to get major media coverage?

• Layout
  Mistakes you want to be sure you aren't making in your pitch in terms of layout.

• Missed Opportunities
  One of the biggest missed opportunities Sabina sees small biz owners make in terms of their PR outreach planning.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How To Find The Right Media Contacts For Your Business

You have dreams of getting big PR, and while you're doing all you can to get the word out, the media just isn't calling you. So how do you change this? You go after them. Yes. You have Tin Shingle's permission to email your dream publication, but there are two issues with that:

• Dream Publication vs The Right Publication: There are loads of other media outlets that would be great fits to feature your business other than the big pie in the sky. Some of them may lead to more sales and exposure than others. But who are they?

• Pitching: How do you approach them?

During this Training TuneUp, we discuss how to find the right media contacts with the best chance of featuring your product or service, as well as how you can use Tin Shingle's Media Contacts and Editorial Calendars when cross-referencing prospects to make the perfect, most timely pitch the media can't resist.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Free for Tin Shingle Members: If you are an All Access Pass Level 3 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!

Online Class: Getting Your Product in the Hands of Celebrities with Sarah Shaw

Sarah Shaw is a fashion entrepreneur, product designer, and business coach who has built a treasure trove of secrets from launching a line to getting your products to A-List celebrities.

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

This training TuneUp explains the whole process and benefits, of how and why you can and want to get your product into the hands of a celebrity.

With her 20 years of trailblazing experience, Sarah shares her expert insights and advice on everything from choosing the right celebrity and how to contact them, to why your packaging matters and how you can turn one opportunity into massive publicity and exposure.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Free for Tin Shingle Members: If you are an All Access Pass Level 4 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!

Online Class: How The Painter Anna West Sells Her Paintings on Instagram

You know those people who sell things on Instagram? We're going to interview one to find out how she does it - with her paintings. Anna West is a painter full time (here's her Instagram), and she scours and devours Instagram to find the the best possible buyers of her art, and gets in front of them.

Anna has a sales goal each month, and a routine each day for her social media. Find out what it is and why it's working on this Tin Shingle Training Class!

Biggest Secret Revealed Here: The money is in the hashtags.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Tin Shingle Members: If you are an All Access Pass Level 4 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!

Online Class: Mailchimp: Design Tips & Ideas For A Great Email Campaign

MailChimp takes your email campaign from #Meh to WOW. Co-founder Katie is going to show you her screen and design a campaign in front of your eyes. She will show you tricks that you can use in MailChimp that will save you time when sending newsletters.

Covered In This Webinar

• Design elements you'll need before designing your own newsletter.

• The biggest time and money saving trick contained in just one MailChimp button.

• 2 ways to slice and dice a text-heavy newsletter.

• A #truthbomb that you must face before sending another newsletter.

• Demonstration of new design tricks that anyone can do, simply and quickly.

• A tour of analytics in MailChimp to discover what your readers are responding to and how to improve your communication with them.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Tin Shingle Members: If you are an All Access Pass Level 4 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!