Digital Marketing

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Online Class TuneUp: Facebook Ads: Beyond The Boost

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No matter what you think of Facebook these days, if you're still using it, you may be seeing those big shiny targeted ads on the website that seem to follow you and read your mind, and you may want an ad for your business to show up there.

During this TuneUp, we talk to digital advertising experts Patti Devine and Devin Holmes from Digital Impact. They are specialists in following the numbers to gauge how an ad might perform, and will tell us how we can do that too.

Patti and Devin are going to show us how to create these ads (like, literally, where the heck is the Ads Admin?) and where to start with producing your artwork and the content that goes with it. You're going to want a great image, on-point wording, and a well thought out web page for where you new viewers are going to click to.

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Online Class TuneUp: Digital Marketing for Small Business

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This TuneUp is based on a seminar Tin Shingle's co- founder Katie Hellmuth Martin delivered at the East Fishkill Library in the Hudson Valley of New York.

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with strategies in Facebook, Instagram, blogging, and knowing what to do with your newsletter.

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Online Class TuneUp: Digital Marketing as Circuit Training

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This Training TuneUp Webinar is going to pump you up! It’s treating your social media-ing as circuit training when you work out and tone up at the gym. We’re going to:

  • Cover some Motivation of Why you’re hitting certain social platforms and updating your website.

  • Feature a few Tin Shinglers who are doing a great job right now (Cold Spring Fitness and She's Her Own CEO).

  • Rotate between Facebook, Instagram, Google, your Newsletter and your Website as the workout routine.

  • Give you a recommendation of an album to play to get your friendly but competitive juices flowing to help you put your brand out there.

Some Artwork Used During This Webinar

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Online Class: Digital Marketing For Promoting Small Business

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Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with all the strategies you need to know in Facebook, Instagram, blogging, and newsletters. We wil cover:

  1. Reach More People: the where and how

  2. Use Social Media Productively

  3. Perfect Visual Story Telling

  4. Properly Use Links to Call to Action

  5. Effective Email Marketing

Katie Hellmuth Martin is the publisher of A Little Beacon Blog (www.alittlebeaconblog.com) and runs Tin Shingle (www.tinshingle.com) an online training and resource platform for small businesses and marketers. Having helped hundreds of businesses resolve a myriad of issues preventing them from promoting effectively, she is well equipped to help you promote your business.

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Online Class TuneUp: Mastering Brand Storytelling on Instagram

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Instagram is one of the most fun ways customers get information about their favorite brands (yours!). Instagram helps inspire people to want to buy from your business. Marketers call this concept "brand storytelling."

After you watch this Training TuneUp, you're going to start doing more of it because you're going to understand the impact it has on your customers, whether that is getting them to attend your event, buy from your website, sign up as a client, or find your product in stores. Tin Shingle's co-founder Katie, is a digital marketer, graphic designer, blogger, and ghost publisher behind several Instagram accounts in different industries. She reveals strategies that can work for you right now to enhance your Instagram.

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