Backup Plan For a Facebook Fizzle
Facebook's business model is to profit from your personal information. The more that people learn about how Facebook does this, and who Facebook's clients are (Facebook doesn't even know who their clients are, as proved this week when they admitted that they didn't know of any more fake Russian clients, and then found more...and they will find even more), the more trust people will lose in Facebook, and will leave Facebook, or show up less.
Facebook is branding its latest issue as a data breach and began offering rewards. But it's not. And it's not just a Russian issue. If you are an advertiser at Facebook - if you conduct marketing campaigns there - there is a high likelihood that the targeting features you use are about to get scaled waaaaaay back.
People market in Facebook because that's where everyone is. But if people start leaving, what does this mean for your business? You need a backup plan for how you reach your people.
We are discussing the backup plan - that should really be your marketing plan anyway. Don't worry - Facebook is part of that marketing plan. We're just removing some of your eggs from that basket.
Tin Shingle's owner and leader of this class has published her first response to Mark Zuckerberg's testimony to a House Committee in this blog post, which makes for a good read when listening to this TuneUp.