Newspaper Column Debut for Tin Shingle's Owner

Tin Shingle Gets Good Ink

Working with kids can be challenging (ok, very challenging), but can have payoffs. It's a hot topic in the world because so many of you do it!

Tin Shingle's owner, Katie Hellmuth Martin, has just debuted her first monthly column for the hyper-local paper, The Highlands Current.

“Kid Friendly” is a love-inspired column about kids and the realities of having them. Topics that will be tackled include entertainment, interior design, food, fitness, events, working-parent life, childcare. All the things we need to do in order to make kid-friendly work. You can read the first column here!

Being published in ink alongside local journalists is a huge honor, and writing about this subject matter is important to Katie, as so many working parents navigate the life/kid balance on a daily basis.

Local Tin Shinglers Can Submit Ideas

This column will feature businesses, events, shops, experts and service providers whenever possible. Features must be from Beacon, NY or Cold Spring, NY. Ideas for the months ahead are below, and more details and contact information has been added to Tin Shingle's Special Opps PR Lead section for Level 4 All Access Pass members to access at any time.

This is a mini-editorial calendar idea list for the column, and actual themes may change.

September
Back to Work - Working With Kids (and Snow Days!)

October
Over Scheduled

November
Giving Back

December
Holiday Realness

January
Interior Design

February
Love inspired

Happy Money Monday! Here Are Money-Themed Editorial Calendars Coming Up...

Happy Money Monday!

We dedicate this Money Monday to Editorial Calendars having to do with money. What is an Editorial Calendar? It's the magazine's plan for how they are putting together their upcoming issue. This is your big chance at knowing when the coveted "Best Colleges" issue is, or "Ultimate Guide to Retirement". It's your big clue and helps you create relevant pitch ideas to email into these publications. Tin Shingle Members with the All Access Pass of Membership at Level 4 get instant access to these Editorial Calendars that Tin Shingle goes out and collects for you. Makes your research much zippier!

Maybe your business is a fit for one of these themes, and if it is, you should spin yourself up an angle and come up with a great reason why a feature on your business would fit well in these print magazines!

Coming up at Bloomberg Businessweek:

• Focus on Security
• Focus on Small Biz/ Pursuits: Fall Fashion
• Double Issue: Cities
• Problem Solvers
• Focus on Retirement/ Pursuits: Skiing
• Focus on Manufacturing
• Focus on Small Biz
• Focus on Wellness
• Focus on Cloud/ Pursuits: Holiday Gift
• Focus on BSchools

Coming up at Money Magazine:

• Best Colleges + Paying for College
• Best Places to Live
• Ultimate Retirement Guide
• How to Make More Money in 2019
   

Sneak Peek at Tin Shingle's Editorial Calendar Database

You too could be sifting through these database for ideas. Here's what it looks like when you're looking for what we have for a particular magazine. Upgrade now to our All Access Pass of Membership at Level 4 get instant access! You can always downgrade to Level 1 Community to stay hooked in with our private community group to chat with each other.

Every week, Tin Shingle adds new Editorial Calendars and updates names in the Media Contact Database. Here's what happened lately:

New Editorial Calendars:

Natural Solutions
First for Women
Health
Arthritis Today
The Atlantic
Bloomberg Businessweek
Paste
Fortune
GQ
Inc
Men's Journal
Vanity Fair

Updated Media Contacts:

Having names of writers and editors at your fingertips makes your research that much easier. These are available to Tin Shingle Members with the All Access Pass of Membership at Level 4:
Glamour
Fast Company
Fortune
Inc.
Elle
Fortune Magazine
Men's Journal
...and others

New Editorial Calendars in Tin Shingle's PR Member Center

Tin Shingle's PR Member Center has article idea leads from over 70 magazine titlesat your fingertips. What are editors and writers looking to feature right now? Editorial Calendars from the magazines themselves give you a general idea of where magazines are in their cycles. Get insight from the following new titles added to our Editorial Calendar Collection:

• Brides
• Chicago 
• Cooking Light
• Entrepreneur
• Entrepreneur's Startups
• Outside
• Oxygen

HOT TIP: YOUR BUSINESS CAN GET FEATURED IN THESE MAGAZINES

Guess what? Magazines want to feature cool things and smart people.

That means YOU.

SNEAK PEEK INTO TIMING

RIGHT NOW:

1. Cooking Light
   The New Icons of Summer. July 4th.
   Deadline: April 23
2. Entrepreneur
   A Series Dedicated to Mindfulness. Sleep Challenge (for Sleep Month)
   Deadline: May 22
3. Outside
   Perfect Summer. Best Beaches & Guide to Summer Fun, Mountain Bikes, Trail Running Shoes, Packs, Style Feature.
   Deadline: March 23rd

Grab an All-Access Pass to Tin Shingle's Membership PR Center. You'll instantly have 70 magazine titles at your fingertips, with 3-5 themes for each month. That's roughly 300 different ideas that magazines are actually looking for right now and next month.

Make your own luck!

New Magazine's in Tin Shingle's Editorial Calendar Database

These magazines have been added to Tin Shingle's Editorial Calendar Database:

1. Men's Journal (Incorporating Men's Fitness)
2. Money
3. Sports Illustrated
4. Success
5. W

These are just a fraction of the magazines in our private database. Check out all the other titles here. Level 4 members of Tin Shingle get immediate access to these planners, which give them ideas on what to pitch and tell them which story ideas magazines are planning to write now.

Still don't see the magazine you are looking for? Double check this list or email us and we will research their Editorial Calendar for you.

2018 Editorial Calendars Available in Tin Shingle's Database

UPDATE: We have a list of over 80 current Editorial Calendars for print magazines that you can access instantly with an All Access Pass Membership to Tin Shingle.

As I type this blog post, it's November 2017, and already February 2018 deadlines for magazines are flying by. Because that's how magazines work: 3-6 months in advance. It's not enough to think ahead about what press coverage you want to try to get in the spring, or hope to get around Valentine's Day. You have to actually email the media (aka "pitch" the media) with these intentions months ahead of time. Think of articles as seeds. They start way early, often germinating in a warm seed container somewhere, before being taken outside to battle it out and survive the elements in the sun. Hence, why Tin Shingle guides you in this PR Planning, to help you know what themes print magazines are working on.

These Editorial Calendars are now active in Tin Shingle's live Editorial Calendar Database (you need to have an Level 4 Media Contacts All Access Pass of membership with Tin Shingle to see these). More are added and updated continuously. 

What are you going to see in these calendars?

Article ideas and deadlines. You're going to get a sense for what the big picture is for a monthly issue at a magazine - like "The Gear Issue" or "Most Powerful Women In Business" - and that will be your clue as to what might be the best time to pitch a magazine with your story angle. Will you have just one story angle? No. You'll have several.

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How to Pitch a Magazine Using Its Editorial Calendar

You will spin a different story angle about your business that aligns with the them. Watch our online class about how to pitch the media using Editorial Calendars. Plus, the first week of every month, we dedicate our free online class to PR Planning for that month. You'll get a peek into magazines are working on right now, before their deadlines expire. Get on our mailing list for that free class alert, or activate a Level 3 Online Class membership to watch unlimited past online classes.

Tin Shingle Training in How to Pitch a Magazine Using it's Editorial Calendar

PS: Using Editorial Calendars isn't the only way to cold-pitch the media. This is only one of your strategies. Tin Shingle has several online classes to coach you through how to pitch the media randomly, out of the blue.

As of November 2017, here are the 2018 Editorial Calendars we have. Since this blog post, more have been added:

1. Better Homes & Gardens
2. Martha Stewart Living
3. Martha Stewart Weddings
4. Bella NYC
5. Departures
6. Brooklyn Magazine
7. Car & Driver
8. Bridal Guide
9. Boston Magazine
10. Boston Home
11. Saveur
12. Rachael Ray Every Day
13. Allrecipes
14. American Hunter
15. House Beautiful
16. Cross Country Skier
17. Backcountry Magazine
18. Advertising Age
19. AARP The Magazine
20. Pregnancy & Newborn
21. Backpacker Magazine
22. Shape
23. Spirituality & Health
24. Modern Luxury/Boston Common
25. Boys' Life
26. Family Circle
27. Family Fun
28. Girls' Life
29. Traditional Home
30. Veranda
31. Atlanta Magazine
32. New York Magazine
33. Atlanta's Magazine Home
34. HGTV Magazine
35. Woman's Day
36. Elle Decor
37. Allure
38. Better Nutrition
39. Bloomberg Business
40. Bon Appétit
41. Bust
42. Glamour
43. BookForum
44. Clean Eating
45. More to come!

Inflight Magazines:
This is totally a secret strategy that you competition is most likely not using! Pitch the magazines that are in airplanes.

1. Hemispheres
2. American Way
3. more have been added...we have a special section for these in the database

Sneak Peek Into Themes Planned For February and Beyond

Knowing what direction a magazine is planning to cover is a huge advantage! It allows you to curate ideas that will interest the editor and direct their attention towards your product, service, business, or expert advice. These are some upcoming themes to be printed in 2018.

• A "GAL-entine’s" chocolate and flowers gathering + date night steakhouse-style
• The Destination Issue.  The ultimate guide to unforgettable luxury experiences within the chosen destination.
• Mother’s Day scents and candles + curated gift boxes for Mom
• DIY IT: Do it or design it yourself. Instant upgrades to elevate your home, meals, and style.
• Modern entertaining at a “grown-up summer camp” + beachy bashes
• Girl boss beauty advice + thicker, fuller hair fast
• 60-second de-stressors

All editorial themes are from editors themselves and are subject to change.

Editorial Calendars are available to level 4 members of Tin Shingle only. Upgrade your membership for instant access. Send in media contact or editorial calendar requests to member@tinshingle.com