Online Class: When Your Facebook Gets Compromised, Who Do You Call? And What Happens To Your Life And Business?

OMG, She Got Facebook Compromised And Lost Everything

Sabina Hitchen, a Public Relations Strategist & Expert, as well as an on-air TV personality for Wow-Worthy Small Biz Discoveries, had her Facebook compromised. Sabina runs part of her business coaching businesses about PR on Facebook in a Community Group. And let's not forget all of her new baby photos that she feeds her friends with daily.

When her Facebook account got hacked, she lost control of it and was unable to access her business Community Group or those baby pictures. Sabina is the former business partner and co-creator of Tin Shingle. She generously is pulling the curtain back to reveal her traumatic experience in order to help others avoid the same fate.

Change your passwords as often as you change your toothbrush! And that means that you must remember to change your toothbrush! Every 3 months is recommended.

Today we found out:

  • When it happened.

  • How she knew.

  • What she did right after.

  • If there was anyone to call.

  • No one to call? So who did she call?

  • What she has learned since.

  • The impact her Instagram.

  • If any other platforms, banks, emails, were impacted.

Sabina told us allllll about the dark web (well, as much as she learned), getting in touch with any facebook support, etc.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: Your FAQs For Increasing Subscribers, Enhancing Website, Working With Trending News

Hello!

We switched it up with this tuneup so we could focus on your website. We are calling this a Pop-Up Web Shop because we took a deep dive into websites to quickly identify areas where it can improve. Moderated by Tin Shingle's owner, Katie Hellmuth Martin. Katie has been a website producer for over 15 years, with a specialty in creative writing for SEO (search engine optimization). Ranking highly is not about fancy tricks. It's about well placed content.

Pop-Up Web Shop Group Session TuneUp:

During this call (with video! we use GoToWebinar), we looked at your website, and those of other Tin Shingle members who came onto the call. Membership with Tin Shingle is required.

Areas We Covered:

  • SEO (Google)

  • Design

  • Home Page

  • Overall Navigation (how people get to pages on your website)

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: Interview With TV Writer and Creator Patty Carey

Patty Carey is one of New York City's most well known Location Managers for film and television, having location managed such films including The Greatest Showman, Rent, The Weather Man, Fantastic Four, Doctor Strange, Ted 2, 27 Dresses and others.

But 2018 was her breakout year when she wrote her first script, "Half Life," that won the first #GreenlightHer competition from New York City's Mayor's Office of Media and Entertainment, which produced 5 episodes of the series.

"Half Life" takes a comedic look at a NYC mom trying to reboot her stalled screenwriting career without letting the rest of her life fall apart - moms can have a midlife crisis too.

In this TuneUp, we found out:

  • How Patty went from Location Managing to writing.

  • How she very quickly promoted the film to beat out 300 other writers.

  • What life was like behind the camera of her own show - versus someone else's.

  • Where Patty is now in her home life with her kids, and how Distance Learning is working its way into her already compromised career life.

  • What she is writing now - and if she gets blocked.

  • Where is she now and how she is staying relevant during this pandemic (hint: she's been clam digging...).

  • Where she sees film and TV going now during this pandemic, and if she sees hope for scripts getting picked up right now.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: Timing Is Everything: How to Pitch The Media During The Time Of Coronavirus

Hi. This is Katie talking. Before we get into the TuneUp details below (which is going to be AWESOME), I wanted to update you on Tin Shingle and the coronavirus. I have wanted to write you so many articles, but I have been scooped up by the local media here in Beacon, NY because New York is one of many states is that is dealing with and preparing for coronavirus in a major way. Coronavirus: coming to a state near you. We have been blogging breaking news, and basic news like where kids who are not in school can pick up their free lunch, etc. 

Here is what we are doing Coronavirus-wise here at Tin Shingle:

Coronavirus # hashtag cheat sheet. As you share in social media, you want to use the most relevant hashtags. This will help the media find you and possibly pick up what you are doing. The media is frantically looking for story ideas, tips, breaking news. You can get into these flows. Normally for our Media Kit Members only, we are putting this on our blog for all to use for free.

Local Media Contacts: We are inputting LA and the Hudson Valley of New York. Editorial Calendars: We have a bunch in, but are stopping this research in order to do more Media Contact updating.

Pitch Whisperer: If you are pitching the media or a sponsor or partner and want feedback on how that email reads, submit it to Tin Shingle's Pitch Whisperer in the Community section of the website. DM me at Tin Shingle for fastest response. Our website does auto-send an email when a new pitch has been submitted, but it has a delay. DM Tin Shingle.

Morning Message: I am checking in with you every morning on Instagram. Usually between 7-8am. Recorded, not live. The Internet is getting shaky, so I don't want a lot of transmission interruptions. All short videos (between 3-5mins) are there.

Working Remotely: We work this way anyway, so nothing has changed here! Except that our kids are surrounding us 24/7 and we are now "Substitute Teachers" as we have been given supplemental School From Home material. School is probably done for New York and Ohio, and others. Unless this #FlattenTheCurve movement works and a major change happens fast enough. So Social Distance! 

This TuneUp is all Coronavirus COVID-19. If you're not aware of how this pandemic has taken over the news cycle, then you need to wake up right now :) If you are aware, AWESOME! This call is all about how to pitch the media something very relevant that may get picked up very quickly. People are spending money. People are holding on to money. Lots of content is being created. Media is looking for: feel-good stories, resource stories, breaking news. There is SO MUCH going on at one time, that informing a news outlet right now is what we need to do.

COVERED IN THIS BROADCAST 

  • Motivation Minute: If you're located in one of the states dealing with COVID-19 in a major way, then your brain has broken several times. That's OK. Katie addresses this in the Motivation Minute.

  • What Is The Media Doing Right Now? (hint: they are literally moving out of their offices...they are all working from home!)

  • Topics You Can Pitch

  • How To Write The Email Pitch

  • Why Subject Lines Are So Important Right Now

  • Why This Is Your Time To Shine

Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want.
Apply for Tin Shingle membership today to get access!

Online Class: Tinkering Under The Hood With Facebook Advertising

We talked to social media experts Patti Devine and Karen Mendoza-Luis for a deep dive into Facebook Ads. You've learned from Patti before, and she returned to give us this technical breakdown of Facebook Ads, since it's a big wide world under there, and you want to get a handle on how to use them so that you can let your creativity fly.

COVERED IN THIS BROADCAST 

  • Why Use Facebook Ads Manager? (more and more you'll have to, as Facebook makes changes to force you to use it)

  • New Features They Love

  • Instagram's Changes That Focus On Community And Less On Ego (like removing Likes for mental health reasons)

  • Reporting and Metrics (a measurement for that ROI you crave)

  • New Features With Video Metrics

  • Get ideas!

PS: You also get an extra special Motivation Minute, as we are in a period of big change (again) and if you need a pump-you-up, you're going to get it. Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Resource Links Referred To In This TuneUp:

How To Watch 

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! 

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How To Get Legit Press When Celebrities Like Your Product

We did a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN THIS BROADCAST:

  • Celebrity Gifting - What is it?

  • Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

  • Influencer vs Celebrity: What is the difference?

  • Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

  • Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

  • Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

  • Pick-A-Celeb: Will any celeb do? Or should you be picky?

  • Pitching: How to pitch them?

  • Gatekeepers: What are these and how do you get through them?

  • Packaging: How important is your packaging? Can you skimp on this?

  • SCORE! What to do when a celebrity endorses your product in a photo or on TV.

HOW TO WATCH

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

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Online Class: Are Magazines Printing? We Ask Traditional Home's Former Publisher, Beth McDonough

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Magazines: Are They Printing?
What To Pitch In April

When: Wednesday, April 1st, 2020
Time: 1pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

We interrupt this regular monthly series to bring you the Coronavirus Edition of What To Pitch The Media This Month: April.

What are magazines doing in The Time Of The Coronavirus? We turn to a magazine expert to answer this question: Traditional Home's former publisher, Beth McDonough. She is going to tell us about distribution troubles some magazines may face, as well as the challenge print shops face in order to comply with social distancing and keeping their employees safe.  

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning.

COVERED IN TODAY'S BROADCAST

·       Motivation Minute

·       Housekeeping: What you can find at Tin Shingle right now. Hint: Updated Today Show and Ellen contacts!

·       Magazines (in print) (story ideas relevant for 6 months from now)

·       Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

·       TV (story ideas relevant for 1 week to 2 months out)

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

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Online Class: How To Get A Celebrity To Wear Or Use Your Product

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Celebrity PR: How to Get A Celebrity To Wear or Use Your Product (hint: they have to want to first)

When: Wednesday, February 19th, 2020
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today we are doing a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle today to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN TODAY'S BROADCAST

  • Celebrity Gifting - What is it?

  • Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

  • Influencer vs Celebrity: What is the difference?

  • Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

  • Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

  • Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

  • Pick-A-Celeb: Will any celeb do? Or should you be picky?

  • Pitching: How to pitch them?

  • Gatekeepers: What are these and how do you get through them?

  • Packaging: How important is your packaging? Can you skimp on this?

  • SCORE! What to do when a celebrity endorses your product in a photo or on TV.

Get ideas! Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

PS: If you’re seeing this after the live broadcast, check our TuneUp Library for the recording! Must be a member of Tin Shingle to watch.

Online Class: What To Pitch The Media In January 2020

Our first live TuneUp of the year! We'll kick things off with a few announcements of new features and research methods we are undertaking (hint: webinars all stream in Vimeo now so can play on any device!). 

WHERE ARE WE IN THE EDITORIAL CALENDAR?If you want print media, it means you are pitching Summer. Fun in the sun! Camping! Vacation. We will discuss ideas. 

BONUS!
New year means new "Best Of" opportunities! Those are going on now. We will discuss ways to get your base excited to vote for your business through all of the voting rounds. 

How To Watch

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: What To Pitch The Media During November 2019

On the one hand, you're pitching Spring. And Valentine's Day.

On the other hand, you're pitching Black Friday.

In this TuneUp, we go over early 2020 Editorial Calendars we are getting in, as well as last minute Black Friday messaging you can be putting out to your people.

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we focus on what you should be pitching now for future placement, as well as what you should be pitching now for now placement. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

  • Magazines (in print) (story ideas relevant for 6 months from now)

Hint: Think April. That means Taxes, Spring, Earth Day, Holy Days

  • Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

  • TV (story ideas relevant for 1 week to 2 months out)

Member Price: FREE

Non-Member Price: $65.00

Online Class: What To Pitch The Media During October 2019

OMG, y'all...It's October and that means it is the start of the Valentine's Day Gift Guide Curation Season. Magazine editors are building their picks now, which means you should start pitching those guides now. This is your big chance for print! If you missed the Holiday Gift Guides (Nov/Dec), you can make a come-back in this season.

During today's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

Online Class: How To Land A TV Feature For Fall - Right Now (In August)

Alright you summer babies...Time to come back to the table and get some fresh TV publicity for the fall!

TV Producer and PR specialist Laura Holka returns to Tin Shingle as a guest expert for this TV-ready TuneUp to get you started on pitching TV programming now so that you have coverage and features in the Fall.

Covered In This TuneUp:

Why You Should Pitch In The Summer For Fall Ideas

HINT: Better chance of scheduling an interview when producers have either been on vacation or hiatus & need content to start the new TV season in September.

How To Pitch These Ideas

HINT: Email the producer or booker as you normally would, being sure to make your subject line really interesting & “Autumn” topical.

TV Ready Checklist

Common mistakes that are easy for anyone to make.

Online Class: How To Get PR As An Expert

Looking for alternative ways to get PR coverage?

Looking for any reason at all to get PR coverage?

Pitching yourself as an expert can be one of the most flexible ways you can do this. But are you an expert? Of course you are!

Do you make ice-cream from milk from local dairy farms and sell it nationally? You're an expert! How is the agricultural tariff war impacting your farmers and your bottom line?

Do you run a non-profit, and have you been getting grants? You're an expert! What was special in your experience of pursuing those grants that others can benefit from? Bullet list this out, and begin pitching.

Do you run a membership-based business? You're an expert! You know about pricing trends, and nurturing a community.

Do you run a franchise, and are you kicking butt in your community? You're an expert! Share how your involvement at the local level has made your franchise stand out. Have you won recognition from your company? Add that to your pitch.

Online Class: What To Pitch The Media During September 2019

In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on right now for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines. We will cover what you could be pitching for:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are looking at the latest issue of Condé Nast Traveler - The Nomad Issue - to see how the editors selected and developed a wide variety of content to feature within their pages. Many of you could have been featured here in this issue. All it takes is time to dream as you flip through the pages to think of the right angle.

Online Class: What To Pitch The Media During August 2019

Covered In This TuneUp:

Magazines (in print) (story ideas relevant for 6 months from now)

Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)

TV (story ideas relevant for 1 week to 2 months out)

NEW! Seasonal (photo shoots dependent upon weather)

BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.

Sneak peek of what Beth reveals to us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."

Online Class: 37 Ways To Pitch A Holiday Gift Guide

You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine" in October. Fall is when you start to feel the holiday vibes. But guess what? You missed the boat! Magazines curate their winter Holiday Gift Guides in July. So don't miss the boat again! Listen to this TuneUp for ideas on what to pitch the printed pages of magazines for their November/December issues.

Covered In This TuneUp

How To Pitch: 37 Different Ideas

How To Pitch: That First Email - What To Include In The Pitch

How To Followup After You Pitch

What You Need In Place If They Reply

Online Class: How To Pitch Morning Shows From A Producer's Point Of View

Pitching a morning show to get your business on TV is totally possible by you. There are a few key steps you'll want to be aware of, including having a stellar pitch. The secret ingredient? Keeping that pitch short, sweet, swift, and to the point. And don't think that pitching that TV show once is your one-and-done chance of getting on TV! You will be pitching many times! Because you have many angles of how you could get your business, book or project featured on TV.

Learn From A TV Morning Show Producer

In this TuneUp, you will meet Laura Holka, a producer turned PR professional who started at PBS and worked for ABC for several years, including her local stations in Phoenix, AZ.

This TuneUp Will Include:

Producer Life: Going inside the life of a producer so that you know what they are doing when you email/pitch them.

Production Day: The breakdown of how the morning show is produced, so that you can know the best times of day to email, and when your email might get lost.

Who To Pitch: Is it the host? The anchor? The booker?

What's In The Pitch: Laura will share a sample pitch to show you a winning formula.

What To Do If You Get A Response: Laura will tell us how to miss an opportunity if you do get a response. Hint: Act fast!

Ideas - What Appeals To Producers: The key to a winning pitch is in your story angle.

About Laura Holka

Laura is an experienced executive producer for news, morning talk shows, political programming, non-profits and sports. She knows what works for TV, web, video, pitching your business, and social media. Laura’s career began at PBS as an intern, which led to a job in “Traffic” at ABC. While there, she moved into live broadcasts and producing.

At KTVK (Phoenix News), Laura worked in news, sports, morning TV, live events, and special projects. Most of her experience is in producing, writing, and live productions. At both AZTV & KAZT Laura worked as the executive producer doing their morning program, politics, writing, special events, commercial production, sales and social media.

Laura has taken her experience and transitioned it to the other side of the camera as a PR consultant. She is giving us the insider goods!

Online Class: What To Pitch The Media During July 2019

HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.

This Is Gift Guide Pitching Time

You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.

What You'll Learn

The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.

Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your head-space needs to be when pitching them!

Blogs: A bit more in real time, so no need to bend your brain like that!

TV: What kind of trending ideas can you pitch TV right now to get your business on-air?

Online Class: How To Write The Perfect Pitch (Template Included!)

This TuneUp covers how to write the perfect pitch. You will be emailing this to your intended media target.

Hot Spots You'll Want To Master

We will be going over the "Hot Spots of a Pitch" which include:

  • Subject Line

  • Body Copy

  • Images

  • Links

Who Is Receiving Your Pitch?

Additionally, we will go over the psychology of a pitch to the media - both yours and your writer/producer you are writing to:

  • Realizing who you can email.

  • Breaking free of the "Wait, why don't they ever feature me?" mindset that will get you zero media coverage.

  • Capitalizing on jealously when your competitor or other business you admire is featured in the media.

Resource Tools

And lastly, tools you'll need for a great pitch, including:

  • Templates. Members of Tin Shingle will get free templates of pitches. Regular viewers will get to see them on screen during this webinar.

  • Pitch Whisperer: Learn how to use Tin Shingle's exclusive and original Pitch Whisperer online tool for editing and feedback of pitches you write.

  • Media Contacts: Learn how to use Tin Shingle's Media Contact Library and Editorial Calendar Collection to help you develop that timely hook that is necessary for all successful pitches.

Online Class: What To Pitch The Media During May 2019

This TuneUp was held on the first day of the new month! Perfect timing for Tin Shingle's regular series, "What To Pitch The Media This Month."

This will cover quickie ideas you could pitch for placement right about now, but most importantly, it will cover what you could be pitching now that might land you a feature in the print media, namely those big national magazines, in the future. Think a September placement.

The format of this TuneUp was changed up a bit, and involved a giant whiteboard to help you chunk out the types of pitching you'll be doing. It's a Time Zone thing (with months, not with AM or PM).

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