Online Class: How Food & Drink Businesses Can Turn the Press onto Their Brands

You know what is more yummy than the food and drink that your small business creates? Scoring lots of free press, buzz and most importantly, powerful, long-term relationships with the press, so as to keep those stories coming for years to come!

Food and drink based brands have their own set of rules and strategies they must follow to make an impact with the media, and this #TuneUp reveals those, along with some bonus tips and tricks you can use in your social media to juice up your PR campaign even more!

Covered In This Podcast

• What every food/drink business needs to include and offer in their tips to the media.

• How to follow up with the press after you send them food or drink samples.

• When to send samples, and when not to send samples.

• What statements must be included in every pitch about your food or drink products.

• How to turn your food or drink business into a feature story.

• And more! We answer real questions from real business owners during this recorded call.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: How To Become A Twitter Ninja

Twitter!

Are you a Twitter ninja? Do you want to be? Even the most seasoned Twitter users will find value in this course as Tin Shingle co-founders Katie and Sabina highlight easy ways to gain followers, build relationships, and get the right people to your website.

Covered In This Webinar

• Mistakes made by even the most frequent tweeters that result in hidden tweets.

• Increase buzz about your brand by helping others tweet about your business!

• Easy ways to streamline whose tweets you read and engage with to make Twitter easier on your eyes and brain.

• Does your Twitter account look spammy? We'll tell you how to create a more attractive and magnetic account!

• The secret to getting press from tweeting. YES it happens!

• Guaranteed ways to make sure your best ideas make it into a tweet and out of your brain.

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play! Learn about Tin Shingle's Membership Program to see if it is a fit for your business and to get free access to this TuneUp.

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Facebook Ads and How to Use Them to Engage Fans and New Customers

Social media pro Nathan Kirk takes us behind the scenes of his social strategy genius that he creates for his client, Palmetto Cheese. His high engagement rates on Facebook for Palmetto Cheese's business page, which has over 34,000 followers, are spurred on by his tactical placement of Facebook ads.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Pinterest Best Practices to Get Re-Pinned + Followed

Are you using Pinterest for your brand? Do you have a Pinterest account but never use it? Are you wondering how to best use Pinterest to visually brand your company? We're going to talk strategy and Pinterest, and we're covering the basics that can go far with making a compelling Pinterest account!

TOPICS COVERED IN THIS CLASS

• Best types of articles to pin.

• How to control yourself from over-pinning.

• How to not be "board-happy" and create a bunch of empty boards.

• Visually stunning Pinterest accounts.

• 3 pins per board is too few, 300 pins per board is too many. What is the Goldilocks number of just right?

• The overall mindset of curating a company Pinterest account, including if you should pin only pages at your website.

• Quick tips on how to use Pinterest from a technical standpoint (ie how to create a board, how to move boards, how to share boards, etc).

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Tips for Taking Amazing Product Photos at Home with Photographer Evi Abeler

During this video TuneUp, go inside the home studio of award winning photographer Evi Abeler to learn her tips and tricks for taking eye catching photography for products and social media feeds using an iPhone. Evi has worked with countless media outlets, retail clients, museums and more and knows how to make a photo jump off the page to compel a customer to buy or fall in love with the brand.

Covered in This Webinar

• Evi covers the basics of what visual components make up a photo that shows a product, and a photo that shows a product in a desirable situation.

• Evi reveals tips for how to create "behind the scenes" photos.

• Evi shows how to use an easy to build DIY light box to get product photos with a white background.

• Evi shares her favorite apps that give a photo the professional look that hooks customers.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Evi Abeler is an award-winning, NYC-based food, product and interior photographer who takes a simple yet stylish approach to creating gorgeous, wholesome, authentic images. Evi’s clients include Anthology Magazine, Designer Lotta Jansdotter and Whole Foods Markets. In addition to her photography, she collaborates with pastry chef Albane Sharrard on the recipe blog Whip + Click and offers photography training and workshops to makers, bloggers and designers. You can find her work at www.eviabeler.com and follow her on Instagram.