Change the way you see your website and start seeing the growth opportunities you didn't see before! Resident SEO expert and Tin Shingle co-founder Katie Hellmuth Martin is taking you on a trip into a real Google Analytics account so that you can see exactly what you can be looking at on your own website. This TuneUp is great for businesses who sell product, experts who sell services, and bloggers who sell content.
Covered In This Webinar
VOCAB
Not sure what some SEO terms mean? Don't worry, Katie will do a quick run through of vocab terms used during this TuneUp before you get started.
KEYWORDS
Keywords are (sort of) back in Google Analytics for you to see to help you target new customers - if you use Google's free Webmaster Tools. Katie explores how to use this information to create content for your website that attracts new clients, customers and links.
GOOGLE ANALYTICS
Your most insightful tool (it's free!) for analyzing who is coming to your website, why they are coming, and what they are doing there. Katie takes a deep dive into her favorite Google Analytics reports to look at, analyze, and get ideas from.
MOBILEGEDDON
What happened after Google’s Big Change for Mobile, and why that was a nice warning. Plus, learn game-changing moves from big players like the New York Times.
Q&A WITH KATIE
During a repid fire Q&A session, Katie answers burning questions from businesses. Questions include:
"How do I tag my blog posts?"
"Do you like Shopify or BigCommerce better?"
"Should I run Google Ads on my website that sells jewelry and my brand?"
"How can I position myself as an expert on my website and make it strong for SEO?"
How to Watch
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
About Your Instructor
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to corporate agencies on Madison Avenue have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at StudioPixelated, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.