Covered In This Webinar
Back for a riveting second part of the "SEO & How to Bait the Online Sales Hook"! Part 1 was so awesome, that we had to end it right at a meaty party! Which is where this TuneUp picks up. This SEO training TuneUp analyzes four more websites that we had on deck to analyze in the last class, where you will see where easy SEO opportunities are missed. The best part? She speaks SEO in plain English so that you can understand!
SEO 101 - LIGHTNING ROUND
The basic principles of SEO - the lay of the land.
5 SEO Hot Spots
WEBSITE ANALYSIS 1 (QUICK RECAP!): RETAIL
This product is getting a lot of press, but is it clear how to buy?
WEBSITE ANALYSIS 2: RETAIL
There is one major reason why this product might not be ranking in Google.
WEBSITE ANALYSIS 3: DOG FOOD
This business offers a lot of great options to pet owners who want to serve their dogs real fresh food. But can they buy all that she sells?
WEBSITE ANALYSIS 4: SUBSCRIPTION-BASED GRANOLA
This product is sold on a very basic, well designed website that was featured on the Today Show. Katie points out the success points in the buying process.
How to Watch
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
About Your Instructor
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to corporate agencies on Madison Avenue have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Katie is also the publisher at A Little Beacon Blog, a local media source for Beacon, NY in the Hudson Valley of New York. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.