[PR] TuneUp: Using Tin Shingle’s 2023 Editorial Content Planner To Plan and Declare Your Content

TuneUp: Using Tin Shingle’s 2023 Editorial Content Planner To Plan and Declare Your Content

Use Tin Shingle’s 2023 Editorial Content Planner to declare which articles you will publish at your own company’s blog and newsletter. You need to do this to keep your customers and clients warm to you business. Keep them educated and inspired to return to you for business. This TuneUp shows you the template and how to use it. It also took viewers questions on how to pitch for very niche topics, so listen to get ideas for your own media pitching.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: Mindset: On Being Crazy and Embracing Fantasies To Build Success, With Sabina Hitchen

TuneUp: Mindset: On Being Crazy and Embracing Fantasies To Build Success, With Sabina Hitchen

Business creators are called a lot of things. Crazy. Delusional. A Hero. A Visionary.

How do you know when one of those names is right?

When you’re starting something, you’re dreaming big. Your worst fears are banging upside your boat constantly as frothy waves. Eventually, as you grow more confident with the undertaking, those waves of fears turn into lapping ripples gently hitting the boat, reminding the business creator to stay sharp and smart. To prepare for the worst while enjoying the sun and clear skies.

Tin Shingle’s Katie Hellmuth Martin and Press For Success’s Sabina Hitchen for a rare come-back tour on this TuneUp. Katie and Sabina created Tin Shingle together, and eventually flew away in different directions.

One of Sabina’s core strengths is recognizing the power in facing fears, discomfort zones, and supporting others. She believes: “Recognizing scary and stressful situations takes away some of their power.”

Katie and Sabina talked about how business creators must be crazy to make big things. Not everyone has these dreams. Not everyone makes the effort to take action on these visions.

“Everyone thinks it’s crazy until it’s done,” says Sabina.

Learn how to embrace your fantasies, face your fears, and experience what happens on the other side of the cloud of doubt.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

[PR] TuneUp: The Insurrection: How Should Your Business Handle It Publicly? Discussion With Moraya Seeger DeGeare, MA LMFT

We interrupted our usual scheduled Office Hours for a live TuneUp with Moraya Seeger DeGeare, a licensed marriage counselor in NY and MN, certified in Emotionally Focused Therapy. Moraya and Katie (owner of Tin Shingle) live in Beacon, NY, and Moraya is one of the thought leader/guides that Katie has been following since the protests started in May.

Moraya is the granddaughter of Pete and Toshi Seeger who were leaders in the effort to bring about environmental change in the Hudson Valley region of New York. She grew up in a protest environment.

Moraya had put out a question to her Twitter following: "So I'm curious, do we unfollow all the influencers/food/mombloggers who are not pausing scheduled posts to acknowledge the domestic terrorism that happened this week? Or are we just forever side eyeing them with BIG trust issue energy?"

We reposted her question to Tin Shingle's Instagram, which prompted another question: does a business who is Black or Muslim or other races need to put up a statement right now? Would that further insight discomfort in their places of business? Do white-owned businesses have a special responsibility to put up a statement right now? Or open up to include further in their branding?

Which prompted more questions, like how should a business handle the insurrection, even if you did like some of the policies of the 45th president? Or if you are afraid of isolating or losing customers?

Moraya agreed to be our guest for for this TuneUp to answer this question, and more. As a person of mixed race, she has a Black perspective that she is contributing to this national conversation. Being that she is a relationship therapist, she knows how to dialogue from a vulnerable place. She tells Tin Shingle: "I thrive on deep vulnerability. Ask me any question in any way, it's OK to just roll with it and muddle through."

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Online Class: How To Get A Celebrity To Wear Or Use Your Product

Celebrity PR: How to Get A Celebrity To Wear or Use Your Product (hint: they have to want to first)

When: Wednesday, February 19th, 2020
Time: 12pm EST
Where: At your computer or on your phone.
Price: Free for all during this live broadcast.

Today we are doing a refresh on how to get your product to celebrities (as in - mailing it to them), and how to finesse that so that they want to wear or use it in publish - with photo - and mention of your company. Sarah Shaw, the original Entrepreneurette, talks with Katie of Tin Shingle today to answer your burning questions about celebrity promotion.

"The biggest misconception people have," Sarah tells Tin Shingle, "is that people think they can't do it. Or they don't even consider a celebrity as an option."

Let's change that.

COVERED IN TODAY'S BROADCAST

• Celebrity Gifting - What is it?

• Sarah connected with celebrities years ago, long before others were doing it. What has changed since then and now?

• Influencer vs Celebrity: What is the difference?

• Pay-to-Play: Do you need to pay a celebrity to wear or use your product?

• Instagram and InstaStories: What should you do when a celeb thanks you in their Instagram? Or if they make a really cool InstaStory - and disappears?

• Gifting Suites: What they are, and how  Sarah *really* feels about paying to be in them during awards season like the Oscars.

• Pick-A-Celeb: Will any celeb do? Or should you be picky?

• Pitching: How to pitch them?

• Gatekeepers: What are these and how do you get through them?

• Packaging: How important is your packaging? Can you skimp on this?

• SCORE! What to do when a celebrity endorses your product in a photo or on TV.

Get ideas! Join us live on today's broadcast!

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

PS: If you’re seeing this after the live broadcast, check our TuneUp Library for the recording! Must be a member of Tin Shingle to watch.

Online Class TuneUp: Hibernation Season: Polishing Your Brand In January

Polishing Your Brand - Get Rid of the Old

January is here! Hibernation season where it's out with the old, and in with the new. Use this quiet time to dust off the old components about your business so that you are ready to attract and accept fresh new business.

Covered In This TuneUp:

• LinkedIn Profile

• Even if you're not looking for a job, LinkedIn is the validation center for people's professional sides. Make sure you latest accomplishments are updated here.

• Instagram Skills

  Start using a few new strategies.

• Website Upgrade

  Ditch your old website - dive into the new platforms that broaden your exposure and reach!

• Website Deep Dive

  Enable something new at your spiffy new website, like Instagram selling.

• Outreach
  Who you should be reaching out to now to get the word out.

Online Class TuneUp: Squirreling Away for Buzz Building - Hibernation!

This TuneUp is designed for businesses who are going into hibernation and are preparing for the Winter! In this TuneUp, we go over snuggly things you can be doing to prepare to create big buzz for your business during the month of December, or other winter months. It's time to store up for the winter to last you through a long season of uncertainty. Winter is often the most dreaded for businesses because of the weather. School closings, blizzards that impact shipping and travel, and those Winter Blues people battle through. Now is the time to set your agenda for the next few months so that you have plenty of good ideas to choose from when you need to ramp it up.

Online Class: Digital Marketing For Promoting Small Business

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with all the strategies you need to know in Facebook, Instagram, blogging, and newsletters. We wil cover:

1. Reach More People: the where and how

2. Use Social Media Productively

3. Perfect Visual Story Telling

4. Properly Use Links to Call to Action

5. Effective Email Marketing

Katie Hellmuth Martin is the publisher of A Little Beacon Blog (www.alittlebeaconblog.com) and runs Tin Shingle (www.tinshingle.com) an online training and resource platform for small businesses and marketers. Having helped hundreds of businesses resolve a myriad of issues preventing them from promoting effectively, she is well equipped to help you promote your business.