What To Pitch This Month

Online Class TuneUp: PR Planning for January 2018

The first of our monthly series kicks off the year!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. No, you don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this TuneUp to get some of those ideas and some gumption to carry them out.

Covered in this Live TuneUp Broadcast:

  • Secret Ideas Magazines Want Now:
    If you're reading magazines right now for all of their Resolution tips, recipes, great body tricks, and more New Year New You themes, and if you're thinking "My business would have been a perfect fit here!" We will tell you - yeah - it could have! If you had pitched the magazine in time. We'll tell you what you should be pitching right now.
  • Sneak Peek into Tin Shingle's Editorial Calendars
    Print magazines tell you in advance what kind of issues they are putting out for the month. We'll tell you about a few of them.
  • Social Media Hacks
    Want your Instagram photo to show up in the front pages of a magazine? We're trailing some hashtags that the glossies are using, and we'll share them during the broadcast.

 
Gift Guide Alert!

Yup, we're in the time of pitching for the next Gift Guide - Mother's Day. It's happening now. Are you emailing magazines about it? You will be after you join us tomorrow.

Online Class: The Face Your Fears Edition

Sometimes you need permission to do something. But the truth is - you don't need permission to make a change in your life. The only person you need permission from...is you!

Covered In This Webinar

  • A crafty storefront totally turns itself upside down and invites in a group of maker men for a new joint storefront partnership.

  • A pop-up shop redirects their sales funnel - literally - by moving one thing in their shop.

  • A video editor goes through yet another derailed vacation by a high paying client, and finally faces her fear of breaking up with her client.

  • A magazine editor leaves her job for a smaller one, still feels the itch that something isn't right, only to realize she just wants to move closer to home - across the country. A new freelance retail and blogging experience is born.

  • A beauty boutique opened but never had a launch party. Months later, the Ribbon Cutting Party is thrown to great success and new buzz is made.

  • A finance executive leaves her job after 16 years of playing it safe - without a plan. That day, an idea for a new business is born.

  • A family-run business is on the brink of closing, until one of the sons explores a new revenue stream that saved the business.

  • As always we'll be answering your burning questions LIVE during the webinar, so email or tweet them to us in advance!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: Big SEO Tips You Can Use Now

Google and Facebook are fiercely competing for our attention, and have been rolling out new tricks to make search faster, more accurate and more intuitive. In this TuneUp, Katie sits down with SEO Guru and CEO of Success Aligned, and Amp Media, Kate Saunders to hear what big concepts we need to be focusing on now for what Google values in SEO. Tune in to hear about:

  • Voice Activated Search: Is your website optimized for people speaking in their search commands?

  • SEO Basics: Don't worry - we'll cover the basics quickly so that you start on solid ground!

  • Local: What is the Local Snack Pack and how do you make sure your shop is on top?

  • Social SEO: Is your website ranking lower because your competitor is more active in their social media?

  • Warnings: Kate's basic no-no's that can set of negative triggers for your website's SEO.

  • Resources: Kate's favorite resources to keep up with for big hints on the future of SEO.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class TuneUp: PR Planning for December 2017

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During the month of December, the print media is long done with compiling Christmas Gift Guides (they did that in October). In December, the glossy magazines are working on Valentine’s Day Gift Guides! And other February and March related content. Some magazines are even working on April! Learn more about what you should be emailing the media about during December.

Covered in This TuneUp:

  • Short Lead PR Ideas: What's trending right now and how you can use social media - or even last minute pitches - to create buzz about your biz during the month of December.
  • Medium Lead PR Ideas: What is of interest to websites, blogs, tv, and celebrity weeklies
  • Long Leads PR Ideas: What print magazines are working on for 2018 that you need to be pitching now.
  • Editorial Calendars: Get a sneak peek into Tin Shingle's private member-only database which contains Editorial Calendars from editors at glossy print magazines. These give the public clues about what they are working on and how you can get their attention with your pitches.

Online Class: Flash Fried PR

Tin Shingle's been getting a wave of similar new member inquires lately, and they go something like this:

"I wrote this e-book, it's on Amazon, and it's about women empowerment in politics, and I want to get press for it right now, and get on TV. How can I do this?"

"I self-published this book about Army-life, and I'm going to be on a major morning show on Veterans' Day. I want to get publicity for it now. How can I do this?"

You've got a product, book, or service, and you want PR for it NOW. This month! Right now! Because it's relevant now! We call this Flash Fried PR, and it's tricky. It involves a lot of flare ups of hot flame, but how you can maybe make it happen is the focus of this TuneUp.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: New Media Outlets to Pitch

During a recent #PRChallenge call with members of Tin Shingle talking about who they were trying to pitch, one member pointed out that her audience doesn't have that many print magazines that cater to her demographic anymore, and that her demographic tends to read very niche newsletters and websites.

So that we all can benefit from this digital trend, this TuneUp will take a look at a few online websites and newsletters that may be worth pitching to for your business. Categories covered include:

  • Pitching Tips for These Types of Outlets

  • Lifestyle

  • Mind/Body

  • Interior Design

  • Food

  • Finance

  • Art

  • Guys

  • Travel

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Dusting off SEO, Newsletters, and PR Strategies for the New 2017

In this TuneUp, we visit different areas of promotion that you will dust off in your own business, and breathe new life into it.

  • SEO: New habits that will feed Google more information as they rank your website.

  • Newsletters: Yup, you're going to send more this year and we tell you how.

  • Facebook: One area of Facebook you could be using for free marketing - that Facebook is being very generous with!

  • Instagram: You'll get a homework assignment that will boost your Instagram following.

  • Flip the Switch: Sometimes you're not doing something because something about it is bugging you. You'll learn how to fix that and bust through that problem.

  • Blogging: This is the base to what you're going to share on several social media channels. We talk about ways to get multiple uses out of the content you are producing, but that looks different.

  • PR: Let's use some back-door techniques to getting that press you covet!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Spring Training & Preparation For Your PR Campaign

We're forecasting lots of press coming way this 2015 - if you follow our to do list!

The change of seasons is a perfect - practically mandatory - time to give your PR and buzz building campaign a spring clean and strategic update. This #TuneUp will arm you with a checklist, actions steps and ideas to do that for your own campaign, no matter what type of business you are!

Get your notepads out and get ready to get the answers and guidance you'll need to succeed!

Covered In This Webinar

  • The 4 parts of their PR campaign every biz owner needs to assess and update for Spring.

  • Does your pitch need a Spring makeover? We show you how - even if you don't have new products or services to sell.

  • Now's the time to reconnect with past media contacts you may have lots touch with. We give you some outreach strategies to breathe new life back into old media conversations.

  • What should every service provider or expert do during this time of year? We'll tell you.

  • Where in the "long lead" (monthly magazine) world should you be focusing your energy right now to bring you big press in the future?

  • What every biz owner should be doing in their social media feeds right now to build buzz.

  • How to "prune" your Twitter and Instagram feeds for Spring.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Instagram Tricks, Strategies and Moves to Boost Your Buzz and Biz

Special guest expert Kelly Kepner of Kelly Kepner PR returns to deliver sharp Instagram strageties in this TuneUp. She reveals what top bloggers, experts, stylists and brands are doing on Instagram right now now that you can start doing too.

Covered In This Webinar

  • Instagram tips, tricks and strategies.

  • When to Tag

    Did you read Kelly's article here about tagging on Instagram? Kelly eleaborates on it even more in this TuneUp

  • How To Do a "Desk Layout"

...and what the heck that is and why you want to make one.

  • Popular Hashtag Series on Instagram

    Did you even know these existed? You can contribute to them now - without asking anyone for permission!

  • Conversations

    How and when to reply to others on Instagram.

  • Cross-Promotions

    How to do cross promotion with other brands on Instagram. There are many ways! Kelly will share some with you.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Kelly Kepner is the founder of Kelly Kepner PR. The goal of KKPR is to provide a variety of established as well as innovative PR methods to help grow new and upcoming brands, and strengthen and provide new ideas and inspiration to established brands by means of social media, press, celebrity placement and events. Kelly is inspired by the concept of women helping other women, and young entrepreneurs building a successful business by using the latest methods to reach the widest possible audience.

www.kellykepnerpr.com

Twitter: @kellykepnerpr

Instagram: @kellykepnerpr

Facebook

Online Class: How to Move Past PR Barriers, Mistakes & Roadblocks

Public relations barriers mistakes, obstacles - we've all faced them! Whether you've made a mistake that makes you cringe while you were pitching the press or feel like no matter how many times you email XYZ editor or producer about an amazing story idea you never hear from them. How do you move past them and into PR glory AKA stories, TV segments and articles about you and your biz? That's exactly what Tin Shingle's co-founder Sabina Hitchen will tell you on this video TuneUp.

Covered In This Webinar

  • How to recover from the most common email mistakes small business entrepreneurs make at one point or another.

  • What to do when a reporter or producers "gets angry" at you.

  • Is this you? You're sure you're meant for a certain magazine or TV show but the person you're pitching isn't getting back in touch with you - not even to say "pass"! What do you do? We'll discuss...

  • The two mistakes you should never make when trying to get your products into the hands of a celebrity.

  • When you can pitch competing shows, magazines or websites the same story and when it's a big mistake.

  • What to do when your competitor lands a story you want in a specific outlet - can you still pitch the same thing?

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign in June

What should your business be doing this month to keep your PR campaign on track? We're going to tell you in this week's #TuneUp, part of our new monthly series that gives you everything from PR to-do lists musts for the month to stories, hot topics, themes and timely insider scoop that is essential for your biz to consider over the next month if you're hoping for major buzz - and who isn't!?

Covered In This Webinar

  • Your monthly PR prep to-do list: What you should be taking action on in the planning and preparation department over at your business.

  • Short lead stories (think TV, online, newspaper) that your business can be pitching now! We'll talk product and service business ideas.

  • Long lead stories - oh yes - what should your PR campaign be addressing and pitching to the long lead (monthly) magazines).

  • Hot topics that you can/should include in your blogs and social media feeds at the moment.

  • Bonus Points: Want to really "go pro" in terms of your PR and buzz building in general? Incorporate these items in your monthly plans!

  • Motivation to get it done: as always, in every #TuneUp we include a live motivation pep talk and this #TuneUp will as well!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How to Prepare for and Pitch Breast Cancer Awareness Month

Special Guest Expert Shamel Robinson, CEO of Public Icon takes you through how to prepare for pitching your business to the press for Breast Cancer Awareness Month. Though this hot topic for the media happens in October, preparation for pitching it to the press it begins in the summer months.

Covered In This Webinar

  • How to figure out who in the media is covering Breast Cancer Awareness Month (BCA Month)

  • How to create the perfect Breast Cancer Awareness Month pitch for your product, service or expertise.

  • The biggest mistake you should avoid when pitching your products to the celebrity weeklies like In Touch, People Magazine, and more.

  • How to get your Breast Cancer Awareness month products on national and local television.

  • How to decide how much and who to donate to for Breast Cancer Awareness month.

  • How to activate and color your social media feeds around Breast Cancer Awareness month.

  • How to incorporate story telling when pitching during Breast Cancer Awareness month.

  • How to be sensitive to those who were affected by breast cancer while you are trying to get your PR job done.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Shamel Robinson has been called the Jewel of the entertainment industry- flawless indeed jewels are a gift of fortune.
www.PublicIconLLC.com

Online Class: What The Heck Is Going On With Instagram Lately? Adri Cowan of Marvel and Rogue Social Weighs In

This woman of Marvel, Adri Cowan, Senior Social Media Manager at Marvel and Owner of Rogue Social, a boutique social media agency stopped by our office on a Saturday for a cup of tea, an apple turnover, and to answer our burning question: "What the heck is going on with Instagram lately?"

Instagram is one of Adri's favorite social media platforms, so she delivered lots of dish on how to use it to build buzz for your business. When Adri is not strategizing social media for Marvel's many entertainment and retail properties, she is helping small businesses through her traveling workshops. If you missed the live broadcast, you're in luck! We have made this one available all day today, since that is the day we usually live broadcast the TuneUp for you.

Covered in this TuneUp:

  • What Adri views what brands get out of Instagram: Clicks? Emotional connection to brand? Getting people somewhere at a certain time?

  • Now that Instagram made the a person's Instagram stream based on popularity and not by when someone posted (aka "chronological"), how does that impact our posting?

  • What makes a post popular - and seen by followers?

  • Pros and Cons of connecting Facebook and Instagram accounts.

  • Converting an original Instagram account to a "business" account - worth it?

  • What to consider when advertising on Instagram, aka - sponsoring a post.

  • Tricks Adri uses to make Instagram easier and quicker to use while growing her reach.

  • How to build buzz for an upcoming event.

  • How people can measure Instagram's effectiveness. Is that even possible?

  • How Adri sees Instagram evolving.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Give Yourself Permission: Buzz Building Tactics You Should Unleash for Your Biz

Let's be honest: we all hold back sometimes in terms of building buzz for our businesses. Sometimes because of fear, sometimes because we don't think we're "good enough" at a strategy to execute it publicly, sometimes because we're overwhelmed and sometimes because we just need a little nudge and a "you can do it" to get moving in the right direction.

Consider this TuneUp your nudge. Tin Shingle co-founders Katie Hellmuth Martin and Sabina Hitchen will help you give yourself permission to act on select social media strategies, PR power moves and content creation game changers that you may have been holding back on.

Covered In This Webinar

  • Give Yourself Permission To...!

    Make gorgeous posters and images for your social media streams at Instagram and Facebook - styles that you see in other social media accounts that you wish your brand could mimic.

  • Give Yourself Permission To...!

    Send a kick-butt newsletter to your current and future clients that promote your goods or services. And you won't just send one newsletter when you're done watching this TuneUp...

  • Give Yourself Permission To...!

    Followup with an editor or producer in the media when it feels like no one is getting your emails.

  • Give Yourself Permission To...!

    Make videos - whether quick "video selfies" or longer features. Sabina and Katie help make this easier for you.

  • Give Yourself Permission To...!

    Throw yourself a party! For any reason! Did your business have an anniversary? Did it launch a new design? You know you've considered throw a party to bring people together to network...

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How To Get Product on a TV "Table Top" Segment

This training TuneUp features long-time friend and co-founder of Tin Shingle, Sabina Hitchen, who now rocks the PR world with the launching of her new brand Sabina Knows in 2016. Formerly a high school teacher, Sabina now teaches a PR master class for Small Business through her new venture, Sabina Knows.

In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

Online Class: Insider Scoop On How To Pitch The Press, From Planning To Placement Using Tin Shingle

Is this the month - heck the week! - that you start getting press? Yes it is! Right after you watch and listen to this Webinar TuneUp!

Covered In This Webinar

  • The keys to planning your PR campaign out in advance so you don't miss any amazing press opportunities.

  • Where and how to get pitching ideas and inspiration.

  • How to be sure you're never too late on a pitch for a magazine - a few of Sabina's favorite techniques.

  • The classes and webinars at Tin Shingle that make a major impact on most for entrepreneurs - i.e. they watch them, change the way they pitch and GET PRESS.

  • How to get over your fear of pitching the press - or at least fear less...

  • How to be sure your pitch is in tip top shape before pressing "send" on your pitch email.

  • What to do when you're waiting for a pitch to be answered...from tracking to Twitter activity.

  • What to do when your pitch turns into press - because just getting press isn't enough to really change your business!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: How to Write a Press Release the Right Way - Template Included!

Tin Shingle's co-founder Sabina Hitchen dives deep into press releases. If you wondered about press releases before, you do not want to miss this!

Covered In This Webinar

  • What a press release is and when you want to use it to impact your buzz (and not just create busy work)

  • When a press release is not necessary to use

  • Pitch vs Press Release: What to use in different scenarios

  • People say the press release is “dead’? What does this mean? Is it?

  • How to write an actual press release – we’ll break it down piece by piece.

  • How a press release can be good for SEO and search.

  • PRWeb, PR Newswire and more - what you need to know about distribution services...

A Template of a press release that guides you through what you need to send a dynomite press release! Once you purchase this webinar, the Template file will be a link under the webinar. Click that link and it will download to your computer.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Going Bigger: The Mindset

GOING BIGGER: THE MINDSET

Putting yourself out there to promote what you sell is nerve-wracking. Thanks to our community of business owners at Tin Shingle, we hear directly from people struggling with this concept. There is a mental block preventing them from doing the promotion. Through some counseling of these business friends in Tin Shingle’s Private Client Program, we have learned it is due to deeply personal reasons that they don’t promote what they sell or do and put themselves out there, be it for a special class taught by an expert, or even a product sold online.

DEEPLY PERSONAL CONFLICTS THAT KATIE IS GOING TO COVER IN THIS TUNEUP INCLUDE:

  • Living in fear from domestic violence issues and wanting to hide - yet sell what you created

  • Cultural and class conflicts with promoting - the discomfort of standing out in a culturally low-key community

  • Reactions from clients that dictate how you do things - even if the client is wrong

  • Enduring low self-esteem, and pushing through that in order to bring the great thing you created to people who want it

  • Fear of stepping on other’s toes - if competitors are your friend

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Intro into Podcasting: Should Your Business Have One?

Podcasting is hot, and you could get in on it if you wanted. We're not saying it’s a must-do-now, but we are saying that a lot of people listen, and a lot of people become cult followers. One such cult follower is Kimberly McClain, sister to Tin Shingle’s co-founder Katie Hellmuth Martin (see the resemblance?). By day, Kimberly is the Pro Bono & Philanthropy Specialist at Seyfarth Shaw LLP, a large law firm in Chicago. By every other minute of her commute, dog walking time, or drive in the car, Kimberly is an active podcast-a-holic. The only thing she enjoys more than listening to podcasts, is talking about and analyzing podcasts. During this TuneUp, Kimberly is going to reveal:

  • What is a podcast

  • How do I listen

  • What makes a successful podcast

  • Networks

  • Marketing

  • Kimberly's Podcast Mixtape

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Your PR and Instagram Strategy for Mother's Day

Spring hatches, and before you know it, it's Mother's Day! But editors of magazines and blogs as well as TV producers have already been planning their gift guides and segments. And your business wants IN! Special Guest Expert Kelly Kepner, founder of Kelly Kepner PR, returns to our digital studio to talk shop with Tin Shingle co-founders Sabina and Katie about how you can position and pitch your business for gift guides, social media participation, and other opportunities around Mother's Day. Listen in!

RESEARCHING MOTHER’S DAY GIFT GUIDE OPPORTUNITIES

  • Types of products that are great fits for Mother’s Day PR campaigns, and that are not.

  • How your brand fits into the myriad of Mother’s Day Gift Guides you could pitch - “For the Sporty Mom”, for the “Foodie Mom”

GO IN FOR THE PITCH!

  • Pitching Mother’s Day Gift Guides in print and on websites.

  • Tricks to finding Gift Guides that are a great fit for your business.

  • How to find who to pitch at the magazine, website or TV show.

  • Timing-wise, when to start pitching print magazines, and when to pitch blogs and TV.

  • The anatomy of an ideal email pitch - what should it look like?

  • The art of the followup - do you stalk an editor or wait and see?

INSTAGRAM & MOTHER’S DAY

  • Opportunities in Instagram to reach magazine editors.

  • Instagram campaigns that partner with other brands for exposure to new customers.

EXPERTS WHO PROVIDE A SERVICE

  • Experts can get media exposure for Mother’s Day too! You will learn how.

  • Providers of a service (ex: Massage) and how they can pitch that to the media.

WEBSITE TREATMENT

  • Website preparation for Mother’s Day - making it look just right.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

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