What To Pitch This Month

Online Class: Black Friday, Small Business Saturday and Cyber Monday PR and Sales Preparation

The kick off of the holiday shopping season is nearly here! That's right, the days are ticking down to Black Friday, Small Business Saturday and Cyber Monday, and if you get your PR, social media and marketing plan organized with us now, you'll be reaping the benefits - and the sales - next month.

On this week's live training we're going to give you proven marketing strategies, PR story angles, and social media must-dos that we have seen work powerfully for businesses like yours. Imagine spending the next month following a buzz building checklist that takes away the pressure and stress of promoting your business and your sales. Now imagine connecting with current and new customers and clients because you took the initiative - and took a chance on your self and your business - and got the word out about your business in this season of spending.

Covered In This Webinar:

  • Story angles that TV producers and newspaper reporters will be looking to cover this season.

  • How you can turn your Small Biz Saturday sale into a press story.

  • What every business needs to do to their social media feeds during these shopping holidays.

  • Plan Now, Do Later: What items on your buzz building checklist you can work on long before Thanksgiving is here.

  • A checklist of the must-have PR and social media strategies you'll want to incorporate during this season to drive web traffic and sales.

  • How to use Thanksgiving shopping season pitches to grow long term relationships with the press.

  • How to get your products in a Black Friday or Cyber Monday shopping story.

  • Don't pitch the wrong people! What press will and what press won't be covering this type of story? Do you know the difference?

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play! Learn about Tin Shingle's Membership Program to see if it is a fit for your business and to get free access to this TuneUp.

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Celebrity and Stylist Outreach Secrets

Get the trade secrets, tips and step-by-step guidance you need to create and maximize relationships with celebrities and stylists. Learn how you can work with all things Hollywood even if you're not in California, and still create buzz and get press for your brand. This #PRTuneUp gives tips for product, service and expert based businesses. Learn how you can be in contact with some of the top celebrity and television stylists within an hour of listening to this #PRTuneUp.

Covered In This Webinar

Contact.

  • How you can find contacts for celebrities, stylists and their publicists.

    Etiquette.

  • The best way to email/speak with the Hollywood elite.

    Stylists vs Editors.

  • Learn why following up with celebrities, stylists and their publicists is different than following up with editors and producers of magazines and TV.

    Packages.

  • The best way to send a package or letter to a celebrity regarding your business.

    Score!

  • What to do before, during and after you find out a celebrity or stylist has used your product or service.

    Never do this.

  • The 3 things you should never do that could put your relationship with a celebrity in jeopardy.

    Again and again.

  • How you can be sure a celebrity keeps using your product or service after they do the first time.

    More press.

  • How you can leverage celebrity/stylist validation by turning it into more great press placements.

    Website & Newsletter.

  • What you should do in terms of your website, sales outreach, newsletter and more once you’ve landed a great celebrity/stylist “hit”.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Fail-Proof Your Outreach to the Press & Celebrities

Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.

Covered In This Webinar

Find the perfect celebrity.

  • Road map for to how to get your brand onto a celebrity, but not just any celebrity. The celebrity who would be a perfect fit and would love your brand.

    No response.

  • Get around "radio silence" from the stylists, agents, or editors you have pitched an idea to, and how to get a reply to your email.

    Getting past the "gatekeepers."

  • Secrets to reaching a celebrity's gatekeepers yourself - without the help of a publicist.

    Checklist.

  • A checklist that covers how improve your outreach.

    Sending samples.

  • Directions for how to send samples and gifts, and how not to!

    Houston, we have a problem.

  • What to do when your email conversation with an editor or producer "goes dead".

    Again and again.

  • How to get another "hit" (aka "media placement") with a media outlet, and how to be sure it isn't your last!

    Questions answered.

    The most commonly asked questions we get from small business owners and entrepreneurs just like you!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

In this podcast, learn strategies that will "fail-proof" your media and celebrity outreach. We'll give you strategy ideas from the point of deciding which celebrity you want, to how to followup with that celebrity's gatekeepers, and all the way to delivery of your product or services.

Online Class: How to Get Celebrity Buzz for Your Brand Even If They Aren't Using It

Listen to this buzz building class recorded live with a digital studio audience with your hosts and co-founders of Tin Shingle, Sabina Hitchen. You’ll get a dose of motivation to keep you going as your run your business all week long and then we'll dive into the buzz building strategies and education. You'll also hear the answers to questions from small business owners like you, that were answered live on the call.

Covered In This Webinar

  • How to Attach Your Business to a Celebrity or Hollywood Even if They Never Have Owned it Or Mentioned It.

  • How to Decide What Celebrity to Connect With

  • How to Use Blockbuster Movies to Get Buzz

  • How to Comment on Celebrity Hot Topics so the Press Will Come to You (and Feature Your Biz)

  • Don’ts of Working a Celebrity into Your PR & Social Media Campaign

  • Live Questions From Business Owners Like You

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Interview with Hope Lawrence About Her Granola Company's Today Show Experience

In this #TuneUp Tin Shingle co-founders Sabina Hitchen and Katie Hellmuth Martin speak live with business owner Hope Lawrence, founder of Hudson Henry Baking Co, near Charlottesville Virginia. Hope’s "Good News Granola" was featured on the Today Show in 2014 after using several of Tin Shingle's Premium Member Tools. In this #TuneUp, she talks openly and honestly with us about the before, during and after of her Today Show experience. Hope shares insight into how a feature like this impacts your website and sales, both at the moment and months later. She also as discusses the professional and personal rollercoaster this type of press placement can create. If you have dreams of being on a morning show you don't want to miss this!

Covered In This Podcast

  • How Hope got her Today Show opportunity and the unlikely way she found out it actually aired.

  • How being on the Today Show impacted her website and sales.

  • How Hope created a website that could withstand Today Show traffic.

  • How sales were impacted by the show months later

  • How Hope leveraged her appearance on the show for more press.

  • Hope's advice for other small biz owners who want to be on the Today Show.

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Member Price: FREE

Non-Member Price: $9.99

ABOUT YOUR GUEST EXPERT

After many years of talking and many months of searching, Hope and her husband found their dream farm early in 2012. Located near Charlottesville, Virginia, their "farm" used to be a B&B and has one very important feature: a commercial kitchen. They were sold. Hope could finally start the bakery that she had been dreaming of for years and their two boys could build forts and go on hikes in the woods to their heart's content. The commercial kitchen has been turned into HQ for the Hudson Henry Baking Co. where Hope happily bakes their Good News Granola and listens to music and NPR. Life is good.

Online Class: The Art Of Getting Jewelry Onto TV Shows, With Designer Peggy Li

Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.

  • The impact on sales that being featured on a TV show has had on her brand.

  • An inside look at what is involved with getting jewelry from her studio to a TV show.

  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.

  • How live tweeting during the shows has impacted the Peggy Li brand and sales.

  • Ways that Peggy incorporates this type of press onto her website shop.

  • The difference between booking a scripted show versus a reality show, like The Bachelorette.

  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: December

Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.

Covered In This Webinar

  • Is it too late to pitch holiday gift guides and holiday themed stories?

  • What should you be pitching the monthly magazines in December?

  • When in December should you stop pitching the media (due to vacations and holidays)?

  • Sabina will tell you why the end of this month and early next month are prime times to pitch your local TV stations...

  • Tin Shingle's PR Planning Checklist - We'll walk through it with you so you can spread must-do PR jobs throughout the month and not stress out about at the last minute - or forget about them completely.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: February

Listen and watch this training webinar to learn about the hot topics that TV, newspaper and online press will be covering in February as well as what you should have on your radar for the long lead national monthly magazines 3-6 months ahead of time.

Covered In This Webinar

Valentine's Day

  • Yes it's February, but it's not too late to build buzz for Valentine's Day. What can you do? Sabina will teach you!

The Super Bowl

  • It's nearly Super Bowl Sunday! How can you SCORE on social media and perhaps even in the press? We'll talk through strategies that you don't even have to understand football to master.

Awards Season

  • We're still in Awards Season, and there are still ample opportunities to build buzz for your brand before the Oscars. I'll give you a few ways to piggyback on Hollywood's hottest night during this training webinar!

Summer and Long Lead Monthly Magazines

  • You must begin to reach out to monthly magazines now if you want to see your product, service or expertise featured in summer stories. Sabina will talk about what you should be pitching them and how to increase your chances of pitches turning into press.

Social Media

  • How you can weave social media strategy into this month's hot PR topics!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: March

A new month means it's time for new ideas for your PR campaign thanks to our monthly signature series: What to Pitch. Every month we cover the story angles and ideas that will pique the interest of the press you're targeting. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

  • Short lead story angles (for TV, websites, newspaper) and long lead story ideas (for magazines) that you can steal and use in your own PR outreach.

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

  • A look at what PR pros are doing in March planning and strategy wise and insight into how you can do the same for your campaign.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: April

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

SHORT LEAD PITCH ANGLES AND IDEAS

  • Timely story ideas that you can customize to your brand and pitch the short lead press.

  • Holidays and celebrations you'll want to include in your buzz building.

  • Seasonal must-dos right now for your PR campaign.

    LONG LEAD PITCH ANGLES AND IDEAS

  • How experts can become "talking heads" and pros in their favorite magazine pages.

  • Timely story ideas that you can customize to your brand and pitch the long lead press - what the magazines are looking for now.

  • Holidays and celebrations you'll want to include in your buzz building that will address events 3 to 6 months in advance.

STRATEGIES, SHORTCUTS, OUTREACH TIPS

  • Cut your workload down with these PR shortcuts.

  • Refresh the pitches you've been sending out so that you can update them for the reason.

  • What to do if the people you're pitching repeatedly still aren't replying to your outreach.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign. - See more at:

Online Class: What to Pitch the Press and Plan for Your PR Campaign: May

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

  • Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)

  • Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in May

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: July

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Covered In This Webinar

Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)

Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in July

Seasonal publicity advice and strategies for product makers, service providers and experts.

Special to This Edition:

  • How to not be a "one trick pony" with the press.

  • How to position yourself as an Expert to the media.

  • How product makers can tell the story of their business to get press.

  • How service providers can get in the PR game and get some!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Periscoping Strategies From Engaging Broadcasters

You like watching TV, right? You love when your friends post little videos, right? When you lock eyes with someone or hear their voice, you are instantly connected to them. Tin Shingle's co-founder Katie has been Periscoping and is sharing successful trends from broadcasters she follows so that you can learn new strategies, gain some courage, and grow your business on this platform.

Covered In This Webinar

  • Overview of the world of Periscope.

  • Styles or themes of broadcasts.

  • Finding people to watch and learn from.

  • Equipment you’ll need to broadcast.

  • Multi-users of a Periscope account.

  • Ensuring a smooth broadcast.

  • Shaking and baking hecklers.

  • Prepping your mind before pressing the GO button.

  • Best-practices of how to start a broadcast.

  • Ways to get hearts and comments.

  • Ways to keep your audience watching until the end.

  • Ways to promote your business.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: August

During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead".

  • Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars).

  • Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.

Get the strategies and ideas you need to be acting on this month!

Covered In This Webinar

  • Long Lead PR Ideas: What national magazines are working on in December/January

    (Hint: What you should be doing for Christmas; How to address December outside of Christmas)

  • Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in August

    (Hint: Olympics for PR and Social Media tips for that, as well as Back to School)

  • Seasonal publicity advice and strategies for product makers, service providers and experts.

Special to This Edition:

  • Multi-Purpose Content Tips & Planning

  • Why Automation Is KEY in PR Planning & A Few Ways You Can Do It

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Periscope Intervention - Your Business on Periscope NOW!

Your Business on Periscope - NOW!

Live broadcasting is "a thing", and your business can't avoid it any longer. Katie from Tin Shingle has dedicated this week's webinar to getting you to press that "broadcast" button on Periscope. Here's why you want to start broadcasting live to anyone and everyone who is on the Internet - whenever you want to. Videos work. They can grow your sales. That's why YouTube is still thriving, why marketers hire video production teams to create new videos that sell product and services in different ways, and why Facebook is currently trying to take over that game with their latest live broadcast tool. Watch this TuneUp training webinar and you will be ready to get in on the video marketing game. Get the strength to do this after you listen to this TuneUp training webinar:

  • Announce a new sale people can shop.

  • Attract new clients wanting to learn from you and hire you.

  • Communicate with your own followers who may have missed a memo in your social media.

  • Build buzz about your business.

Covered In This Webinar

  • Best practices in Periscope.

  • Reasons to broadcast

  • What makes a great Periscope video (the best ones are short...like 2 minutes!)

  • How to get more bang for your time broadcasting after you end your video.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: September

Our Special Guest Expert Carolyn Delacorte of Boxwood Press, a boutique public relations agency specializing in lifestyle, will set the scene for you and your team for how to prepare for big press this month, by covering the following:

  • Long Lead PR Ideas

  • What the national print magazines are looking for

  • Medium Lead PR Ideas

  • What regional magazines and newspapers are looking for

  • Short Lead PR and Social Media Ideas

  • What bloggers and TV are looking for

For each of the above, we will cover:

  • Timeline on when to start pitching what (HINT: Valentine's Day thoughts have started...Holiday Gift Guides are wrapping up)

  • How to find a contact

  • Best ways to followup after pitching

  • Story Ideas That Fit Right Now

  • Get the strategies and ideas you need to be acting on this month!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Prior to helping start Boxwood Press, Carolyn Delacorte worked as a field producer at CNN in its glory days, helping to craft and create news packages ranging from pop culture to politics.

Delacorte has also worked at NPR, local Fox News affiliate KTVU, and worked in the communications department for California Governor Pete Wilson.

Her writing and photography have appeared in Town and Country, House Beautiful, San Francisco Chronicle, Huffington Post and more.

Online Class: What to Pitch the Press and Plan for Your PR Campaign: October

Sabina Hitchen, founder of Sabina Knows, arms your PR plans with something extra powerful - “The Evergreen Pitch”. This is not a tree branch. In the media, an Evergreen Pitch means you are pitching your business in a way that can work all year round. Once you understand this type of angle, the story ideas will start popping in your mind.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: The Why, When, and How of Email Newsletter Marketing

Delivered first as a mini-TuneUp to a group of women in business, Tin Shingle’s co-founder Katie devotes this TuneUp to a continuation of that presentation to dig in deep to face and bust through your fears about sending an email to your newsletter list. After listening to this TuneUp, you'll be pressing SEND on a dynamite looking newsletter that not only looks great, but encourages and trains your customers in what you sell and how to buy from you.

WHAT WE'LL COVER

  • Why email marketing works with your social media efforts to seal the deal and trigger someone to buy from you.

  • How to stand out without being obnoxious.

  • What the best times of the day and week are to send to your list.

  • How to not be one of 100 emails that get mass deleted daily.

  • Watch Katie use design tools in MailChimp that you can use too!

  • Coordinated - is this even possible with everything you have to market?

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Ideas for Sending Email Newsletters

In the companion TuneUp to this one, the foundation was presented that showed how to send a good looking newsletter. Tin Shingle's co-founder Katie also had an intervention with listeners that got them to accept that the people who signed up for their email newsletter...actually wanted to hear from them! And that includes your business. Your people want to hear from you, but what the heck are you going to send them? This email marketing TuneUp explores specific ideas that Service and Product based business can use to send to their customers, and those who are on the fence about buying but have never bought from you before.

PS: This TuneUp is especially dedicated to Service based businesses, who have the biggest challenge of all for finding reasons to send to their people. Product businesses - don't worry - ideas for you are included as well!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: What's Working: Real Life Examples of Marketing Strategies That Are Killing It

Tin Shingle co-founder Katie and Sabina highlight which brands are spinning great marketing stories to build buzz for their business and increase sales. How can these ideas translate into strategies for your business? Tune in for fresh inspiration for your creative marketing in the New Year.

Covered In This Webinar

  • A retailer of a popular, swimmable mermaid tale produces skits on YouTube of girls swimming in the mermaid tale and flopping their tale when dramatically stranded out of water. More kid-review channels are filming reviews of the mermaid tale and playing with it. It’s got kids telling parents exactly where to buy it - pronto!

  • A new local beauty bar needed buzz fast around the Black Friday weekend. What did she do to get everyone including the Mayor to come?

  • A jewelry designer who was co-hosting a handmade market in LA wanted to be featured by a major blog. We have the story of how she pitched and got featured days later.

  • A retailer who sells one product in different colors has embraced email newsletter marketing and sends different newsletters each week to tempt her customers. We'll tell you how she is doing it.

  • An online women’s fashion retailer just got featured in a major glossy magazine, all thanks to their social media marketing. We have the behind-the-scenes story from their marketing manager to share with you.

  • An expert is pushing her newsletter signup in her Instagram, and is getting new signups! We’ll share her tricks.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

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