Brooke Baldwin Leaving CNN To Amplify "The Lives Of Extraordinary Americans"

Photo Credit: Screenshot of Deadline from Everett Collection

Photo Credit: Screenshot of Deadline from Everett Collection

As CNN has been restructuring its anchor lineup to point-point and reassign its political coverage, longtime weekday afternoon anchor Brooke Baldwin announced her decision to spread her wings outside of the network, telling viewers: “The next chapter of my life will be focused on what I love the most about my work: amplifying the lives of extraordinary Americans. There is just more I need to do… outside the walls of this place, a place I have been privileged to call home for 13 years. Yep, we’re still in a pandemic. No, I don’t have a job I’m jumping right into. Yes, I’m feeling very vulnerable.”

According to Variety, CNN declined to elaborate further on the decision. Announcements of anchors covering politics being reassigned or enhanced in their air-time have been announced since the new administration took place. Some of these anchors include Washington-based Brianna Keilar, who has been known to push back on officials in her interviews, and Alisyn Camerota, the “New Day” co-anchor in the morning, who “has steered the program though the bulk of the Trump administration,” according to Variety. Variety also reports that there has been consideration by CNN executives to move Alisyn to the afternoon.

Deadline reported that Brooke had a longtime goal of anchoring at CNN, and achieved it, as she explained to viewers during her announcement: “After most of my 20s working my way up in local news, I came to this network in 2008 – in the midst of the Great Recession as a freelancer. I remember I scribbled my name on a Post-It note and stuck it outside of this temporary office, determined to fulfilling my dream of becoming a full-time CNN correspondent.”

Brooke created the digital series on CNN called American Woman, which focuses on the stories of trailblazing women who have broken barriers in their respective fields and are now helping other women do the same. Brooke explains the genesis of the series here, where she quotes her southern mother: “Growing up, I wasn't encouraged to speak up or speak out," Brooke’s mother recalled. Brooke continued: “As I threw my arm around her, it brought me an important revelation, a clear view of the critical change wrought in a single generation of women: my mother and millions like her felt they couldn't use their voices, but they taught their daughters they MUST.”

Brooke has been working on a book, Huddle: How Women Unlock Their Collective Power published HarperCollins which will publish in April. Expect more from Brooke, and follow her to see how your self and/or your business could be part of her storytelling.

“You know, there is just more I need to do,” she said, “more I need to do outside of this place, outside the walls of this place, a place I’ve been privileged to call home now for 13 years.”

Read more of Brooke’s quotes from her announcement here at Deadline.

Tin Shingle is updating our Media Contacts with more of her contact information, to make finding and following her easier. Start your media membership with Tin Shingle today, designed for businesses, artists and makers, to make your media research and idea generating easier.

Podcast Startup Wondery To Be Aquired By Amazon

Amazon Music to Acquire Podcast Startup Wondery

Amazon Music has agreed to buy podcast studio Wondery in a bid to bolster its fledgling audio business. (THR)

Amazon Music in September added podcasts to its platform, looking to carve out a share of the increasingly competitive podcasting market, in which Spotify, Apple and others have gained ground. Terms of the deal weren’t disclosed. (CNBC)

NEW EDITORIAL CALENDARS! Allrecipes, Elle Decor, Essence and more!

New Year, New Calendars! We’ve got food publications like Cuisine Noir and Allrecipes to whet your palate and creativity, Elle Decor to encourage bringing the beauty in your life, Essence to motivate you to be your best, African American Golfer’s Digest for the best in the ‘soulful world of golf,’ and AFAR to inspire you to spread your wings and fly!

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Cuisine Noir has been capturing readers worldwide since October 2007. Featuring the success and achievements of Blacks in the industries of food, beverage and travel, Cuisine Noire ensures their stories are told with their voices. Not only focused on celebrity chefs, but Cuisine Noir also showcases the culinary side of celebrities in other industries.

EDITORIAL CALENDAR PLANNING FOR NOW: Food, Wine, Travel

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As the leading print publication and online portal for Black American golfers, the African American Golfer’s Digest covers the most talented personalities in golf, featuring news, tips, course critiques, destinations, book reviews, travel, fashion, and interviews. It is 100% minority owned and operated, as well as a woman-owned business. It is the only golf magazine targeting the African American audience.

EDITORIAL CALENDAR PLANNING FOR NOW: Getting Your Youngster Into Golf

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The original and largest food-based social network, Allrecipes is a goliath in the food industry, where everyone can share recipes, tricks and tips. Its online success paved way for a print version, pairing favorite recipes with expert advice to ensure you always have something to make for dinner!

EDITORIAL CALENDAR PLANNING FOR NOW: Travel Like an All Star

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Elle Decor is the ultimate guide to design source for anyone who wants to implement beauty in their every day life. Brimming with style and sophistication, Elle Decor provides ideas and inspiration no matter what your taste.

EDITORIAL CALENDAR PLANNING FOR NOW: Luxury Reimagined

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As the world’s foremost travel media brand, AFAR inspires travelers to have more meaningful travel experiences. Valuing cultural immersion and exploration, AFAR has been recognized for their authentic travel photography, presenting places honestly and celebrating global diversity.

EDITORIAL CALENDAR PLANNING FOR NOW: Epic Trips

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Essence is the definitive lifestyle, fashion and beauty publication for African American women. Focusing on the concerns of today’s Black woman, they focus on career, finance, health, lifestyle, fashion, and beauty. 

EDITORIAL CALENDAR PLANNING FOR NOW: Essence Festival

These Are Just A Little Teaser Of Editorial Calendar Themes!

 Tin Shingle’s Editorial Calendar Collection is in constant growth!  These broad themes are a small sample, just for you to see what is on the docket for this upcoming year. The most important thing for you, however, is to pitch into the theme now - time keeps marching on and you want to stay relevant in your ideas for why a magazine writer or editor may feature your business.

Members of Tin Shingle with the Media Kit Membership have instant access to all of our editorial calendar deadlines. All searchable by Title and Area of Interest. Browse through and let your inspiration guide you. Tin Shingle’s membership program is designed for business owners, artist, makers and communication directors who are getting the word out about their business.

All editorial themes are provided by the publication and are subject to change.

As always, send in media contact or editorial calendar requests to member@tinshingle.com

[PR] TuneUp: The Insurrection: How Should Your Business Handle It Publicly? Discussion With Moraya Seeger DeGeare, MA LMFT

We interrupted our usual scheduled Office Hours for a live TuneUp with Moraya Seeger DeGeare, a licensed marriage counselor in NY and MN, certified in Emotionally Focused Therapy. Moraya and Katie (owner of Tin Shingle) live in Beacon, NY, and Moraya is one of the thought leader/guides that Katie has been following since the protests started in May.

Moraya is the granddaughter of Pete and Toshi Seeger who were leaders in the effort to bring about environmental change in the Hudson Valley region of New York. She grew up in a protest environment.

Moraya had put out a question to her Twitter following: "So I'm curious, do we unfollow all the influencers/food/mombloggers who are not pausing scheduled posts to acknowledge the domestic terrorism that happened this week? Or are we just forever side eyeing them with BIG trust issue energy?"

We reposted her question to Tin Shingle's Instagram, which prompted another question: does a business who is Black or Muslim or other races need to put up a statement right now? Would that further insight discomfort in their places of business? Do white-owned businesses have a special responsibility to put up a statement right now? Or open up to include further in their branding?

Which prompted more questions, like how should a business handle the insurrection, even if you did like some of the policies of the 45th president? Or if you are afraid of isolating or losing customers?

Moraya agreed to be our guest for for this TuneUp to answer this question, and more. As a person of mixed race, she has a Black perspective that she is contributing to this national conversation. Being that she is a relationship therapist, she knows how to dialogue from a vulnerable place. She tells Tin Shingle: "I thrive on deep vulnerability. Ask me any question in any way, it's OK to just roll with it and muddle through."

HOW TO WATCH

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[PR] TuneUp: What To Pitch The Media This Month: January

Well wow, Tin Shingler! This was quite a news day.

To get you back into the groove of your business, we are keeping this TuneUp open for all to stream for the next few hours. Today's performance and insurrection was a culmination of the distraction that we have all been dealing with for the past 9 months. Ironically, during this TuneUp, Katie pointed out that the media is getting into its groove with the pandemic and social revolution, being that it was not operating in crisis mode during the last few weeks. Crisis mode is where the media cycle is interrupted by crisis and planned news stories are dropped in favor of what is happening right now.

On the other hand, how the media handled today was not very reassuring, as they asked the current president to show leadership and tell his people to "go home." This president has been consistently encouraging today's actions to happen. So for the media like CNN not to recognize that, was disappointing, yet not surprising to the Black community, who have watched and endured this type of coverage for a long time. Or since forever.

Shaking our heads, and enraged that there has been little news coverage of any arrests of those who rioted, trespassed, and stole or lifted government property. Was anyone arrested? Sadly, it is being reported that one woman who stormed inside the Capitol was shot by police and has died.

Social media giants did take action. Twitter and Facebook locked him out of his accounts, and YouTube removed his video telling his people to stay peaceful, in which, he could not have looked happier. Read all about it here at Deadline.com.

At any rate. Get many ideas for how to pitch the media this month. And energy! This was a great TuneUp, and will jazz your brand. It's free for all to stream for limited time, and then will be available to Tin Shingle Members to stream 24/7.

TODAY: The Live TuneUp Returns

What To Pitch The Media This Month: January 

When: Wednesday, January 6, 2021
Time: 1pm EST
Where: At your computer or on your phone
Price: Free for all during this live broadcast

The live TuneUp is back this week for a look at what you can be pitching the media this month for coverage in national magazines as well as blogs and TV. There is a lot to cover, including ideas for, Home Decor, Finances, Taxes, Healthcare, Health Insurance, Amazon VS Shopify, Voter Rights, Mutual Aid Networks, and More! Get your 2021 Editorial Calendars out and let's go!

Get ideas! Join us live on today's broadcast! 

If you can't make it to this free broadcast, Tin Shinglers with the Media Membership get 24/7 access to watch any TuneUp whenever they want. Apply for Tin Shingle membership today to get access!

Where Can You Watch TuneUps You Missed?

If you miss any live, free class, you can watch all of Tin Shingle's Training TuneUps from our website! Tin Shingle's Media Membership gives you unlimited streaming of all online classes we recorded. Organized by topic, including Instagram, Photography, Facebook, and more. Browse our library of TuneUp Replays here.

Tin Shingle is your partner in getting the word out about your business. Generating buzz is our jam, and it can be yours too.

Loving what you're hearing in the Training TuneUps, but need help applying it to your business? Schedule a Private Training Session with Katie to get you on track. Share ideas, doubts, and goals. Come away with actionable items you can start on now to carry out your marketing campaigns. Tin Shingle Members get a Discount on this service. Contact Us for coupon code.

Media Monitoring: Markeplace Tech - Doubling Down On People, Climate, COVID

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As media outlets find their grooves in how to cover a pandemic of COVID-19 as well as a social revolution, Marketplace Tech, the daily tech podcast hosted by Molly Wood, seems to be doubling down in its years long mission to cover unusual tech topics by highlighting the people - or people angle - behind them. The pandemic and protests of 2020 have leveled people so much, that every-day stories are looking more and more like gems.
From the Marketplace's family of podcast About page: “We’re a nonprofit news organization on a mission to raise the economic intelligence of the country. For more than 30 years, we’ve helped people become smarter about the economic forces that touch their daily lives through the unorthodox story, the casual conversation and the unexpected angle on the news. And while we are very serious about covering business and the economy, we don’t take ourselves too seriously."

Lately, host Molly Wood seems extra fascinated with stories that break down traditional assumptions about tech (that tech knows everything by itself, without human involvement, like in this story “Algorithms for vaccine distribution have a weakness: the people behind them” ), as well as how the virus has connected communities and will force (hopefully) regions to think beyond their borders so as not to ruin their neighbors, as has happened for centuries, or the dawn of time, like with this story “Making sure climate solutions don’t make more problems”.

Remote Learning is not going away anytime soon, so anyone starting a new program, or having new insights, should consider a story angle. This story, “For-profit online schools are getting a second look from parents” highlights a study that quite honestly made for-profit online schools look bad, with large student to teacher ratios, and made the public schools out to look like they had small student to teacher ratios. Anyone currently in the public school system knows this not to be the case. If this is you - if you created an online program, think of a story angle and pitch it!

Website designers are also big contenders here, as more and more businesses turn to the internet to stay connected to their customers. This story, “A possible life raft for small businesses selling online” featured Intuit’s (Quickbooks) new tool that connects people’s sales channels in their bookkeeping software to help sellers see where the money is coming from. Molly from Marketplace Tech made sure to mention that Shopify was on notice to be squashed by Amazon, which so far (hopefully) never happened (and may it never happen).

Make Sure Your Website and Social Media Is Ready

For any of these stories, make sure your website is ready to handle any sales inquires. If you sell a service, like a remote learning program or are a website designer, make sure there is a clear path for how people can reach out to you, or sign up with you.

Same goes for your social media. Need help with either of these? Get specialized guidance through Tin Shingle’s Private Training. Our sister company, Katie James, Inc. produces and designs websites, and works specifically with small businesses. Even if you have a design team already, we can help tell you what to have them do. Outside ideas are always helpful. Best of all, become a Tin Shingle Member and get in our Google Group to start giving and getting feedback.

Not Sure How To Pitch Marketplace Tech?

There are many story angles you could come up with. If you need courage to send one out, or feedback telling you are on the right track - or not - join Tin Shingle today to get connected into our Google Group and start a conversation to get our feedback. Tin Shingle does keep a database of Media Contact Ideas, some with job titles and email addresses. This particular lead encourages you to pitch into the generic email. But reaching a producer can’t hurt (usually)!

Marketplace Tech Story Angle Notice In Tin Shingle’s PR Leads

This story angle notice has been added to Tin Shingle’s PR Leads section. Marketplace Tech is looking for ideas, and they give their generic email for you to submit to. While anyone can hear this on their podcasts, Tin Shingle added it to our members-only PR Lead Center, as a way to help our members have one place to get different ideas.

Hedge Fund Seeks Ownership Of Local News Outlets In Chicago, New York and Baltimore

Media watchers like AdWeek and Nieman have been reporting on when a hedge fund acquires a news outlet. Today, AdWeek included this reporting on the publishing company Tribune Publishing being possibly acquired by the hedge fund, Alden Global Capital.

AdWeek’s 1/4/2021 reporting is below:

In the latest sign of the finance industry’s tightening grip on the local news business, Alden Global Capital has moved a significant step closer toward acquiring a major prize: Tribune Publishing, the parent of 9 major metropolitan papers including The Chicago Tribune, The New York Daily News and The Baltimore Sun. (NYT)

The hedge fund has submitted a bid to acquire Tribune Publishing according to a filing Thursday with the Securities and Exchange Commission. The deal is valued at $520 million. (Poynter)

Alden owns 31.6% of shares of Tribune, once briefly known as “Tronc.” (New York Post)

How To Add Your 2021 Editorial Calendar To Google Drive For Sharing With Your Group

Sharing and using the 2021 Editorial Calendar you got from Tin Shingle with your people is super easy. Designed as an Excel spreadsheet, you can easily download it from the Tin Shingle website, and upload it into your Google Drive. This is good for sharing access to it with other people on your team. With Google’s Sheets app, you can also access it from your phone.

Here’s a video that shows you how. Watch it below!

Get the template here. Tin Shingle Members get this and all of Tin Shingle’s Templates for free. It is also available for single purchase, to which you have lifetime access for updates.

You Had Ideas Today - Put Them Here!

Hello, 2021!

You had big ideas today. You need to log those into your group Editorial Content Planner that you share with your team, or share with yourself on the go when you upload it to your Google Drive.

Today was the big Re-Entry Day as everyone completed the Holiday Season, and were Back To Work. Slack crashed, and new emails of intentions flew into inboxes.

HOW THE EDITORIAL CALENDAR WORKS
When you have Big Idea for content - like when you are going to launch a new program, need to get a press release out and want to make sure you have content published on your website to back up this initiative - you plot this out in your 2021 Editorial Calendar that Tin Shingle designed for you.

Created as an Excel document with 12 tabs - a tab for each month - every single day of the year visible to you very easily. Daily ideas are also included for each month, so you know when to plan for Martin Luther King Day or National Mentoring Month.

FREE: This Editorial Content Planner is free for Media Kit Members of Tin Shingle. Activate your membership today to download this and all of our exclusively produced Templates.

FREE: If you are not a member, but purchased this template in the past, you are able to download this year's - and every year's - for free. The investment that keeps giving.


INCLUDED WITH THIS 2021 EDITORIAL CONTENT PLANNER TEMPLATE

  • Organization: Article Assignment Slots for 12 Months, 365 Days Broken Down Into Weeks
    Every single day of the year is organized into 12 monthly tabs for your viewing and organizational pleasure.

  • Content Ideas: Over 250 Hot Topics & National Days for Instant Ideas for Fresh Content

  • Social Media + Newsletter Options: Dedicated columns to call out when you are sending a special newsletter to your customer base or subscriber list, and when you need to publish a social media post, and not necessarily publish an article to your news or blog section.

  • Who Does What: Tracking Who is Writing, Who is Making the Art, and Who is Posting the Article, and Socializing

  • Forever Access: Always have free access to next year's Editorial Planner Template

  • Free for All Access Tin Shingle Members: If you are an All-Access Pass Member of Tin Shingle, you automatically have free access to this Template. Just hit that Download button when you are logged in!


WHAT IT LOOKS LIKE