Curtis '50 Cent' Jackson And T.I. For TV Series, 'Twenty Four Seven', At CBS All Access

 Twenty Four Seven, a drama starring T.I. Inspired by Notorious C.O.P.: The Inside Story of the Tupac, Biggie, and Jam Master Jay Investigations from NYPD’s First “Hip-Hop Cop,” will be produced by Curtis ‘50 Cent’ Jackson.

The series is currently in the works and the final pieces for the project will be produced by CBS TV Studios and Lionsgate TV. Dallas Jackson writes the series based on the book written by Derrick Parker and Matt Diehl and Curtis Jackson executive produces the series through his G Unit Film & Television.

T.I. will play the role of Derrick Parker who was involved deeply in rap history, including, the first shooting of Tupac Shakur.

Today's Small Group Training Call...Plus How Vital Pet Life Benefited From Last Week's Training

Hello!
Today is Small Group Training time.

Last session we experienced a big breakthrough for one of the members on the call. Valerie Rice, Trend Analyst and Communications Director for Vital Pet Life, maker of Wild Alaskan Salmon Oil for pets, had just launched a press release, and wanted to brainstorm how to build off of it.

The breakthrough was this: the press release mentioned that the salmon oil is the only MSC Certified Sustainable available. There may be others to market in the future, but right now, according to Valerie, Vital Pet Life is the first to make the commitment and the investment.

That's amazing, but...what does "sustainable" really mean? Another member on the call had this question, as did Katie of Tin Shingle. This revealing question yielded several insights that Valerie can use in her pitching of the media, including:

• Defining a buzz-word like "sustainable" is important in the pitch. There's a lot to it that makes the pitch even more enticing.

• Educating in what "sustainable" means in general to different types of reporters is useful. Not everyone is well-versed in wellness. These can be spin-off pitches, where you have more reasons to email the media.

• Remembering that not everyone knows everything. Another member on the call did not know about the benefits of salmon-oil to humans or dogs. This may be common-knowledge for some, but it's a good reminder for every business owner and PR specialist that not everyone knows everything, and there is still room to educate.

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

DATES
These are drop-in sessions. You don't need to commit to them all, but results are best when you do. These are every other Wednesday.
WED, AUG 26, 2020, 01:00 PM - 02:00 PM EDT
WED, SEP 9, 2020, 01:00 PM - 02:00 PM EDT


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Pitch Whisperer Small Group Training Meets Today 8/26/2020

Hello!
Today is Small Group Training time.

Last session we experienced a big breakthrough for one of the members on the call. Valerie Rice, Trend Analyst and Communications Director for Vital Pet Life, maker of Wild Alaskan Salmon Oil for pets, had just launched a press release, and wanted to brainstorm how to build off of it.

The breakthrough was this: the press release mentioned that the salmon oil is the only MSC Certified Sustainable available. There may be others to market in the future, but right now, according to Valerie, Vital Pet Life is the first to make the commitment and the investment.

That's amazing, but...what does "sustainable" really mean? Another member on the call had this question, as did Katie of Tin Shingle. This revealing question yielded several insights that Valerie can use in her pitching of the media, including:

• Defining a buzz-word like "sustainable" is important in the pitch. There's a lot to it that makes the pitch even more enticing.

• Educating in what "sustainable" means in general to different types of reporters is useful. Not everyone is well-versed in wellness. These can be spin-off pitches, where you have more reasons to email the media.

• Remembering that not everyone knows everything. Another member on the call did not know about the benefits of salmon-oil to humans or dogs. This may be common-knowledge for some, but it's a good reminder for every business owner and PR specialist that not everyone knows everything, and there is still room to educate.

If you are a member of Tin Shingle, come on today's Members-Only TuneUp! These are closed sessions, and not open to the public. You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

• Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

• Facebook: How do you increase traffic from this platform?

• Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

• SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

DATES
These are drop-in sessions. You don't need to commit to them all, but results are best when you do. These are every other Wednesday.
WED, AUG 26, 2020, 01:00 PM - 02:00 PM EDT
WED, SEP 9, 2020, 01:00 PM - 02:00 PM EDT


HOW IT WORKS:
Tin Shingle's owner Katie will moderate the call.

She will rotate through people on the call, and encourage each other to contribute to each person's challenge as a conversation.

CALL-IN DETAILS
When you are logged into your Media Kit Member account at Tin Shingle, you will be able to click this link in our Community section of the website to get the private link to call in details.

Once on the call, Katie will adjust your settings so that we can hear and/or see you. We love talking face-to-face, so turn your video on if you want. Otherwise, audio-only is fine.

Deal For Tin Shingle Members: FluidRunning $25 Off

Guess What?

Are you needing to go for a good run? But you love the water so much you'd rather just run in water all day? Or maybe your bones are sore and you can't hit the road anymore? We have your solution!

Tin Shingle got to know the company Fluid Running when they were using our educational platform to learn how to get the word out, and focus their pitching of the media. Another member (the author of legal thrillers, Mark M. Bello, really liked the product, encouraged some member synergy by seeing if there was a coupon available, and Fluid Running granted!

Fluid Running is a running kit that enables you to run (sprint) in the deep end of the pool. Your feet will not be touching the ground. With the kit, you get a flotation belt, access to workouts via the app, and waterproof ear buds.

Tin Shingle Members receive $25 off! The Coupon Code is in the members-only Community Forum area of the website.

"Fluid Running eliminates the harmful impact of land running while providing additional cardiovascular and muscular benefits. Based on the highly successful Fluid Running group fitness class out of Chicago, IL, the new Fluid Running H2Go System allows you to do it on your own time, at any deep water pool, with Jennifer Conroyd (founder, USATF trained coach, A.C.E certified personal trainer) leading you through these challenging workouts. Young or old, injured or in training, physically fit or just starting, this workout is for you. See why Men’s Journal named this one of the top “20 Workouts in America”.

Join Tin Shingle HERE to get access to this coupon!

Co-Founder Of Black Lives Matter Movement, Alicia Garza, Signs With ICM

Photo Credit: Lady Don’t Take No

Alicia Garza, known for co-founding the international Black Lives Matter movement, has signed with ICM Partners.

Garza has been featured in Politico, The New York Times, Essence and Time. She has been named one of Time's 100 Women of the Year and Essence's Woke 100 Women for 2017. She also hosts a podcast, Lady Don’t Take No.

Alicia Garza, proficient in writing, public speaking and freedom dreaming, has become a powerful voice in the media. Garza shares, “In order to truly understand how devastating and widespread this type of violence is in Black America, we must view this epidemic through a lens of race, gender, sexual orientation, and gender identity.”

With this, Garza has a number of future projects in the making. Her first book, Purpose Of Power: How We Come Together When We Fall Apart, will be released on October 20th. She is also set to appear alongside Oprah Winfrey for HBO's, Between The World And Me, the New York Times bestseller by Ta-Nehisi Coates.

Lady Don’t Take No is geared towards those who “like their political commentary with a side of beauty recommendations.” Garza will share her thoughts and opinions on everything from why Fenty Beauty, by Rihanna, saves lives, to how to manage microaggressions. Listen every Friday HERE.

PS. We added Alicia Garza to our Media Contact Database! HERE is how you can search for her and many other Media Contact Ideas.

Nick Cannon's Podcast "Cannon's Class" Dropped By ViacomCBS, Citing "Bigotry"

Nick Cannon
Photo Credit: CNN

On July 14, 2020, Deadline.com reported that ViacomCBS dropped Nick Cannon’s podcast, “Cannon’s Class” after he made what they considered “hateful speech and “anti-semitic conspiracy theories” during an episode. The podcast also aired on YouTube, that airs on YouTube. The “Cannon’s Class” continues to air on YouTube and has 391K subscribers.

The podcast is about “all things Cannon,” and recently has been focusing on racism, white supremacy, and the police. Nick’s video, “I Can’t Breathe, Again!” went viral after COVID-19 broke out and the racial protests started after the murder of George Floyd.

According to the Deadline.com article, Nick made comments on racism, sharing that people who have “the lack of pigment” are “a little less” than those who do, and have “a lack of compassion.” He continued, “They’re acting out of fear. They’re acting out of low self esteem. They’re acting out of a deficiency. So therefore the only way they can act is evil. They have to rob, steal, rape and [unintelligible] in order to survive.” He then shared, that Black people are the “true Hebrews.”

ViaccomCBS issued the following statement to Deadline:

ViacomCBS condemns bigotry of any kind and we categorically denounce all forms of anti-Semitism. We have spoken with Nick Cannon about an episode of his podcast ‘Cannon’s Class’ on YouTube, which promoted hateful speech and spread anti-Semitic conspiracy theories. While we support ongoing education and dialogue in the fight against bigotry, we are deeply troubled that Nick has failed to acknowledge or apologize for perpetuating anti-Semitism [Nick has since issued an apology], and we are terminating our relationship with him. We are committed to doing better in our response to incidents of anti-Semitism, racism, and bigotry. ViacomCBS will have further announcements on our efforts to combat hate of all kinds.

Cannon shared with Facebook and Twitter: “Anyone who knows me knows that I have no hate in my heart nor malice intentions,” “I do not condone hate speech nor the spread of hateful rhetoric. We are living in a time when it is more important than ever to promote unity and understanding.”

He also specifically apologized to the Jewish community: "I must apologize to my Jewish Brothers and Sisters for putting them in such a painful position, which was never my intention, but I know this whole situation has hurt many people and together we will make it right," he wrote. "I have dedicated my daily efforts to continuing conversations to bring the Jewish Community and the African American community closer together, embracing our differences and sharing our commonalities."

Nick Cannon’s podcast, “Cannon’s Class” continues to air on YouTube, and he remains the host of "The Masked Singer" following his apology for recent anti-Semitic remarks.

'Tosh.0' Ends With Season 12 After 11 Years; Daniel Tosh Will Shop Series

Daniel Tosh, Host of Tosh,0
Photo Credit: MSN

After 11 years, Tosh.0 has come to an end as the ViacomCBS network reversed its course against adult animation. The show will wrap up with its 12th and now final season- a quick turnaround since the network picked the show up for a four-season renewal in January. “I look forward to doing an animated reboot of my show on MTV in 25 years,” joked Tosh.

Season 12 of “Tosh.0” is set to debut on Sept. 15 at 10 p.m. ET and will consist of 10 episodes. The longest-running live-action show will reach 300 episodes after a long 11 years.

Daniel Tosh, host of Tosh.0, plans to shop the series to other networks.

NowThis Launches A Video Brand For Children Called "NowThis Kids"

Naomi Wadler
Photo Credit: The Guardian

NowThis, a news brand for Millennials, recently launched a new weekly series, NowThis Kids, who will be hosted by 13-year-old activist, Naomi Wadler.

Naomi Wadler was first interviewed in 2018 by NowThis after she held a gun violence walk-out focusing on Black women at her school. After the trending video was seen by George Clooney, Wadler was invited to speak at March For Our Lives rally in Washington, D.C.

The Cheerios-sponsored series, will share positive and uplifting news and promote optimism. Each episode will provide the tools necessary for parents to talk with their children about the complex stories that matter today. Along with the YouTube channel, NowThis Kids will have a podcast and a newsletter, too.

The series launched at a time when schools are contemplating opening and parents are debating whether or not they should send their kids back to school this fall. If kids aren’t attending in-person classes, they now have Naomi Wadler and NowThis Kids, to occupy them!

Traditional Home Magazine Is Back! In Print Subscriptions

Photo Credit: Folio Mag

In mid-July, Meredith Magazines announced that Traditional Home Magazine is once again selling subscriptions. This happened a year after Traditional Home was converted to a funded-model. “We have found with this model that the social channels are actually more important than having a website that we put a lot of expense against,” says Doug Olson, president of Meredith Magazines.

Just in time, the Fall issue, will have an annual subscription option of $20 and $12.99 for cover price. The pricing was based on the magazine’s 850,000 subscribers.

It is different from the more traditional, ad-driven models that the company’s largest titles participate in, such as Better Homes & Gardens or Shape, which carry million dollar rate bases but can be subscribed to for less than $1 per issue.

“We’re in this business that can be unpredictable, but what it comes down to is that these are premium products,” says Jill Waage, Traditional Home Editor. “It just proves the point that consumers do want this content in this print format, and they’re willing to pay for it. It shows a level of engagement with the consumer that goes all the way to their pocketbook, you know? And that’s really reassuring.”

Dear Media: Please Publish Nothing That Kanye West Says. You Know Why. Remember It.

For The Media:

Dear Media: Please publish nothing that Kanye West says. You will aid him in splitting the vote and keeping Trump in. Please. The amount of air time that you gave a Trump during his first election got him elected. It was actually your fault. Please don’t repeat your mistake. Report on anything else. There is so much to report on!

For Everyone Else:

Tin Shingle has never been into dreaming of PR from celebrity PR from the Kardashians. No no. You must ignore this now. For regular people: for your social media: nothing. No stories about Kayne West. No spreading the word of caution.

If they get no spread from us, he doesn’t exist. Focus your energy on Kamala. And how to vote. Because that sh*t is getting crazy.