"Desksides" are short meetings between you and an editor of a magazine or newspaper, ranging between 15 to 20 minutes, where you pitch your product to that editor, with the hopes of them giving your product coverage in the magazine. Relationships between you and people in the media are everything in PR, and a deskside is a great way to start a new relationship with an editor.
COVERED IN THIS CLASS:
- How to email or call an editor to ask for a deskside appointment and book it.
- How to prepare for attending a deskside, and what you should bring.
- Sabina will paint the picture of what the deskside appointment will be like once you get there. Knowing this is half the battle!
- Tips on how to make your deskside appointment an awesome success that will lead to press coverage.
- Do's and Don'ts every business owner should know about desksides.
- Answers to top burning questions sent in from entrepreneurs just like you!
- And more!
HOW TO LISTEN:
- Click the "add to cart" button below and proceed through checkout. If you're a Tin Shingle member and are logged in, this class will be free, but you still need to check out.
- Once purchased, you'll see directions on the confirmation screen. Basically, you'll have a special link on the right side of your screen of this website called Your Podcasts. Click it and you'll see a link to the podcast(s) that you've purchased or activated.
- Click the podcast you want, and it will download to your iTunes, which will probably open automatically and start playing. Email firstname.lastname@example.org if you have questions!
ABOUT YOUR INSTRUCTOR:
Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.