How do we love great publicity, let us count the ways...Yes love will soon be in the air in the world of media in the form of Valentine's Day stories and editorials. Now is a great time to decide how your expertise, service, or product can be spun into a great feature or placement. Once you have decided upon your approach, don't procrastinate and instead prepare a great Valentine's Day pitch or press release about what you have to offer. By the end of the month/early October you should be ready to start contacting the "Long Lead" editorial outlets to share your story with them. Worried that you won't be able to reach the outlets? Just pop into Tin Shingle after the 24th and you'll find a listing of all the outlets you need to reach!