The Tin Shingle Blog


Member Updates: TV & Radio Media Contacts

Every Monday Tin Shingle sends out a Member Update to all awesome people who are subscribed to our Newsletter, which give insider tips and happenings to help you get the word out about your business. For those who didn't receive the goings on behind the scenes at Tin Shingle can get a sneak peak here! 

More Media Contacts Are Here 

Tin Shingle is focusing on contacts at Radio & TV outlets as well as specific shows this week. Some new titles include:

  • All Things Considered
  • Tiny Desk 
  • Morning Edition
  • Freakonomics
  • Fresh Air
  • Up First
  • Code Switch
  • BBC America Entertainment
  • Conan

Got A Media Contact Request?

Send your request to

These are available for Level 3 Media Lists or Level 4 All Access Pass of the Tin Shingle Membership. You can upgrade your level at any time by clicking here.

Ongoing PR Leads in Tin Shingle's Special Opps Center

Several of Tin Shingle's PR Special Opps are ongoing leads, meaning you can pitch to them at any time. Additionally, if there are updates to the leads they are promptly made to that lead on Tin Shingle's website.

These are available for Level 3 Media Lists or Level 4 All Access Pass of the Tin Shingle Membership. You can upgrade your level at any time by clicking here.

Tin Shingle Pro Tip 

It May Be Summer... But Don't Let Those Skills Slack!

Will you get TuneUp Withdrawal?

School may be out, and TuneUps are briefly paused - but don't let those be reasons to let your super powers weaken.  Level 4 All Access Members of Tin Shingle can stream all archived TuneUps any time for free to keep their game on point and continue learning. All others can purchase their favorite for download to keep in their library forever. Some of our favorites include:

One last thing: Don't forget you are in the middle of pitching for placement in Holiday Gift Guides. Yes, we know it's June - but this is the time! So focus your ideas and pitches by listening to this TuneUp : How to Pitch Holiday Stories and Gift Guides in Magazines. Stay busy, stay well, and we will see you soon!

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TuneUp Update: Pausing For Maternity Leave

TIME: 12pm EST


Tin Shingle's Training TuneUp is going on Maternity Leave for the rest of June, returning for the What To Pitch: July series on Wednesday July 5th 2017, and then on July 19th and July 26th and August 2nd.

The new little baby is not here yet, but will be any day! So it's best that we clear the calendar.

But you aren't off the hook for your June are in prep-mode for Holiday Gift Guides, and Fall pitching. If you aren't an upgraded member of Tin Shingle yet, you best be, because there is quite a good lead from a national magazine making a guide about cool things going on in Columbus, OH, and you want in.

24/7 TuneUps
Will you experience TuneUp withdrawl? You might! Which is why we have all of them in the Tin Shingle Training TuneUp Archives that you can stream at any time for free with your Level 4 All Access Pass membership.

Member Update: New Media Contacts and PR Special Opps

Hello, Happy Monday!

Lots of things are going on at Tin Shingle these past weeks, and there's more to come in the following weeks. Lets do this together! Here's what's new:

New Media Contacts Available

Tin Shingle is diving into contacts at Radio, Trade Magazines, as well as Newspaper Outlets. Some new or updated titles include:
  • Allure Magazine
  • Berthoud Weekly Surveyor
  • BVP Media
  • Ebony
  • ENR Midwest Construction
  • ENR New York; Texas/Louisiana; Southeast
  • Essence
  • Family Circle
  • Family Fun Magazine
  • HGTV Magazine
  • InStyle
  • Latina Magazine
  • Martha Stewart Living
  • Men's Journal
  • New York Times
  • Road & Track Magazine
  • The American Surveyor
  • The Doctors
  • Traditional Home
  • Vegetarian Times
  • W Magazine
  • Wall Street Journal
  • Women's Health
We also are adding more Local TV outlets into our database including local TV stations for San Fransisco, which include:
  • ABC
  • CBS
  • CNBC
  • KRON-TV-4
  • NBC

Got A Media Contact Request?

Send your request to
These are available for Level 3 Media Lists or Level 4 All Access Pass of the Tin Shingle Membership. You can upgrade your level at any time by clicking here.

New PR Leads in Tin Shingle's Special Opps Center

Several of Tin Shingle's PR Special Opps are ongoing leads, meaning you can pitch to them at any time. Additionally, if there are updates to the leads, such as there have been with the Country Living lead for Columbus based businesses, updates will be made to that lead on Tin Shingle's website.
These are available for Level 3 Media Lists or Level 4 All Access Pass of the Tin Shingle Membership. You can upgrade your level at any time by clicking here.

Get Listed In Tin Shingle's Business Directory

Are readers of Tin Shingle's website learning about your company?

They aren't if you haven't listed it in Tin Shingle's Business Directory! One of the public-facing directory listings you get as a promotional perk to membership. Available to Level 2 (Promotional), 3 (Media Lists) and 4 (All Access) of membership, you can list your headshot in your Personal Profile, and your logo in your Business Directory.

Do this now for more exposure. Email with questions.

Tin Shingle gives a warm welcome to the following new members!
Valerie Neustadt of Valsey and Me
Personalized Soap, Jewelry and Home Accessories you won't find anywhere else. Valsey customers can customize their own message on each small chip of single use guest soap, creating the only organic personalized soap on the market. An absolute favorite for those who love to entertain. Valsey and Me also now offers organic, all natural sulphate and toxin free liquid soap. It's gentle formula leaves your hands soft, clean, and smelling delicious.
Cara Biega of Cara Bee Productions, LLC
Cara is a freelance content developer, producer and writer under Cara Bee Productions. She also works with Marketing and Brand Partnerships. She currently works with or has worked with the New York Film Festival, A&E Television, BBC Worldwide, and BBC America.
Vince Kubilus of Imagine All Better
Vince is the CTO of the stress relieving app, Imagine All Better. The app is completely confidential and meets a need that remains largely unaddressed: How to quickly and permanently eliminate-as a first step-the sources of everyday stress and anxiety on demand.
Kimberly Stoddard of BOCA Communications
Kimberly is the Media and Content Strategist at BOCA Communications. BOCA is a public relations agency dedicated to the highest quality service. BOCA has a passion for image creation, cultivation and communication. With offices in San Francisco and a network of PR professionals across the US and abroad, their team tailors programs to meet clients particular needs.
Nicole Quiroz of NICK Communications
Nicole is the CEO of NICK Communications, a non traditional public relations firm specializing in lifestyle and entertainment. Nick Communications is dedicated to propelling stories with a multi-prolonged approach to communication.
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Step Up & Step In: Starting Your Own Business

Christine Agro, creator of The Awaken Method and fellow Tin Shingle member, is hosting a series of video classes called Step Up & Step In.  It is a series that has launched this week, with different videos airing at different times.  Each session delivers powerful and insightful guidance to show you how to follow your inner guidance and live the life you were meant to live. Eighteen different experts share how they stepped into their inner guidance with regards to business, health and wellness, everyday life and more, with each interview lasting about 30 minutes.

Tin Shingle's co-founder, Katie Hellmuth Martin, is excited and honored to be included as an expert in one of these videos, which airs Thursday May 25th at 1PM EST. With her unique perspective on the challenges and triumphs of running and growing a business, Katie will share tips and tools on how you can succeed as well. You can register now to reserve a virtual seat. All video conferences are available live and 24 hours after to watch a replay. 

Other topics and experts include:

Revisiting Resolutions

We are already well into the fifth month of the year and it’s a great time to check-in on your 2017 Tin Shingle Resolutions.  Have you taken steps forward? Are you as far along as you hoped to be? If you are looking at what you set out to accomplish this year and you are noticing that, despite good intentions and despite having a plan to move forward, you just haven’t quite gotten as far as you’d hoped, it’s time to look at what might be blocking you from achieving your goals.

What you experienced when you were growing up can have a profound impact on your ability to create and manifest what you want in your life.  Whether you were told that you couldn’t, or that there was a limit on how much one should have, or maybe you were supported fully and that created a space of fear to do it on your own, this all boils down to energetic blocks that can make moving forward challenging.

The good news is, this is part of a deeper aspect of life. It’s about how you grow as a spiritual being.  Your life lessons, those things that will help you step into greater and greater levels of conscious awareness, are a part of your day-to-day life, and they often show up as blocks.  If you are noticing that you can’t seem to get to where you want to be, or the goal post seems to keep moving and is always just out of reach; chances are, you’ve got some lessons to learn. By looking at the energy of your blocks, and by moving that energy out, you can take larger strides in moving forward.

I’m excited to be joining you on May 24th for a Tin Shingle Tune-Up on your resolutions. I’ll be talking about what some of the more common blocks are, where they come from and doing a little bit of energy work with you to help you clear them, right on the call. Register now for free and listen live on Wednesday at 12 PM EST. All tuneups are recorded and available for download but, are free 24/7 for All Access Members.

What's Brewing: The Business of Beer

The 12th annual craft beer week, held May 15-21, allows beer aficionados from coast to coast the opportunity to not only sample a wide range of brews, but to celebrate the ever-evolving craft beer culture. And let’s face it: there’s a lot to celebrate. Currently, there are more than 5,000 breweries in the United States — up from 1,396 in 1997—and many of them will be holding special events including exclusive brewery tours, beer brunches, tap takeovers, pairing parties and much more

What Is A Craft Brewer?

Let’s start at the beginning: What exactly is a craft brewer? A small, independent brewer that produces less than 6 million barrels of beer a year. 

One of the hallmarks of a craft brewer is innovation; they are constantly introducing new flavors and experimenting with varying styles. IPA remains, by far, the most popular style of craft beer. But other recent trends include the explosive growth of sour beers, saisons (a single malt farmhouse-style ale), and lagers —the most popular type of beer in the world that has traditionally been snubbed by craft brewers. Fruit beers are nothing new, but the last year has seen the proliferation of more exotic options; mango beer anyone? 

Secrets Behind A Brewer's Marketing

Craft breweries often function as community hubs; they sponsor events, donate products and get involved in local philanthropy. Savvy event planners know they are a popular spot for a wide range of functions, from bachelorette parties to big corporate meetings.  Brewery-related tourism is also booming.  A growing number of travelers are happily plunking down big bucks to check out craft breweries, hit a rapidly growing number of local “beer trails” or to participate in a beer-themed event or festival. The three-day Great American Beer Festival in Denver, held every fall, remains the nation’s largest beer event; tickets routinely sell out in minutes.  Entrepreneurial folks are finding ways to cash in. Just last month a new company, the Damn Good Beer Bus,  started offering tours of 11 breweries in Florida’s Palm Beach County.

Going Rogue, Going Local

Craft brewers are increasingly trying to use local ingredients in their beers; fresh fruit and honey are perhaps the best examples. Rogue Ales & Spirits makes its beers using only ingredients, including honey and hops, grown on one of its two Oregon farms. In New York’s Hudson Valley, self-proclaimed “hoptometrist” Justin Riccobono, who started the region’s first commercial hop farm, now grows his own hops for use in local breweries and also acts as a consultant for a growing number of other hop farmers. He thinks that tour of local hop yards could be the next agritourism trend.  

Is Beer A Big Business Or A Big Bubble?

Clearly, nobody can dispute that beer is big business. But is there a craft beer bubble? Analysts continue to debate this point. Last year the number of breweries in the U.S. grew 16.6 percent (there were 826 new brewery openings and 97 closings.)  Bart Watson, chief economist at the Brewers Association, says that there is still opportunity for small and independent brewers, but “it is a much more competitive landscape.”

Still, craft brewers provided nearly 129,000 jobs in 2016; that’s an increase of almost 7,000 jobs from the previous year. But keep in mind that brewing generates a lot of additional jobs and marketing opportunities. The Beer Institute and National Beer Wholesalers Association insist that beer is “an employment intensive industry.” According to their most recent study, for every one job in a brewery or beer importer, another 34 jobs in other industries are supported.

If you ask us, these are plenty of bonus reasons to hit up a craft beer festival, beer trail, or better yet have a beer brunch with your loved ones. Check out what events are happening near you.  #BeerItFoward this week to help local communities, boost economy and jobs, support home-grown agriculture, and celebrate creative entrepreneurs. 


Special Opportunity: Seeking Beer Experts for American Craft Beer Week

Leads and opportunities from the media and influential outlets come across Tin Shingle's desk from time to time. When that happens, we pass the lead onto you. Some leads require the All-Access Pass of Membership with Tin Shingle in order to get the full details and contact information. Some do not and are for our free subscribers as well. One came along that we want to share with you. 

Beer Experts for American Craft Beer Week

Tin Shingle is seeking quotes from experts in the beer industry for an article we are working on for American Craft Beer week. Is the brewery scene saturated? Even though it is, seems like there is still room for growth, and marketing plays a big part. With the focus on business models, do you notice multiple revenue streams happening, and/or events that bring people in? What is working in the craft beer industry right now to maintain growth.




....Need Help? Join with our new multi-level membership options to choose which Tin Shingle teaching tools you need to learn the ins and outs of buzz building. Start now and succeed in your PR Campaign today. Or purchase our individual classes to keep in your collection.



Money Monday: PMI Refund and New Savings Applied to Additional Principle

It's Monday again, and this time it's smack on the 1st of the month. Thanks to the news earlier this month that I was able to realize a personal goal of dropping the PMI (Private Mortgage Insurance) on my home, which by the way is a completion of one of my New Year's Resolutions, I get the satisfaction this month of applying the old amount of $200/month that used to go to private mortgage insurance to instead go to the Additional Principle column on the online payment center of our mortgage manager, Quicken Loans, that normally goes unchecked and left blank.

Big thanks goes to a local realtor in my town of Beacon, Daniel Aubry, who encouraged me to make the call to cut ties with the PMI while I was interviewing him for one of his branded content articles regarding a clever real estate deal he wanted to highlight in my local publication A Little Beacon Blog. Daniel encouraged me to call the mortgage manager instead of waiting for them to call me to offer to check on if we were eligible or not for removal of the PMI. Thanks also to our community's hot real estate market, that drove our home value up above what we originally got the loan for, in order to make this PMI cut possible.

But Wait, There's More!

In addition to the monthly savings that will be applied to the principle of the loan, Quicken Loans cut us a refund check for the PMI since the time of them turning it off. The $75 was a welcome addition that basically goes straight to groceries, or a kid's after school programming.

Stick To The Savings

The savings, or rather, the application of this savings to a large amount of debt, isn't something that happens automatically. We need to check the box and fill in the amount each month, instead of opting for a lower monthly mortgage amount. I am so eager to live in a mortgage-free home, and remove that large sum of debt from my credit report, that this should be easy to keep.

Easy To Use Daily Credit Checker

Speaking of credit report, several of the banks are hooked up with credit score companies to provide you with a daily snapshot of your credit score. I have been using the free one that suddenly appeared with my CapitalOne Spark Business account. It gives me the history of my credit score, and a running tab of which accounts are open and what their balances are. The layout of it is great. Very easy to use and look at. I used to get this via whoever Suze Orman recommended, and even once bought her own credit report package. CapitalOne's is comparable to hers, where the layout is great and information easy to access.

Looking forward to seeing what happens for your Money Monday for next week!


Next Training TuneUp: How To Become A Published Author, With Kelly O'Connor McNees

Tin Shingle knows of your secret dreams to be a published author. Some of you already are published authors, and you have pumped it up to market your books. This is why we tapped into Katie's first friend during her Harper Collins days, Kelly O'Connor McNees. Kelly and Katie started in book publishing as editorial assistants, and went on to publish FOUR books. Yes four. If you're a fan of Louisa May Alcott, you may have heard of her debut novel, THE LOST SUMMER OF LOUISA MAY ALCOTT. Coming in 2018, Kelly's newest book will be released by Pegasus: UNDISCOVERED COUNTRY, a fictionalized look at the complex love affair between Eleanor Roosevelt and reporter Lorena "Hick" Hickok.

And the best part is, we get to talk to Kelly tomorrow during Tin Shingle's live TuneUp! To find out all about her journey to becoming a published author with numerous books under her belt - which includes a lot of rejection letters.

Get all of the details here, and registration link >


Money Monday: That Invoice IS Going To Send Itself!

What are you doing for your Money Monday? Make this an Invoicing Monday! Sometimes, just one invoice becomes very hard to send. You may be putting it off because your day is too busy, or for emotional reasons, you keep forgetting to send it (because you have a fear of billing clients).

This Money Monday is bringing you the solution to facing your fears, and to create a safety net to help you from forgetting to invoice clients. The solution lies in the beauty of QuickBook's Recurring Transaction tool that comes with your QuickBooks Online subscription. Worth every penny. If you identify wth any of the below scenarios, then working Recurring Transactions into your life will be worth your time, and probably earn you a lot more money.

Do these scenarios describe you?

  • You forgot that the invoice was due, and actually never sent one for that month.
  • You forgot that the invoice was due, and remembered 14 days later. Now do you bill the client? Or tack it onto the next invoice, thus duplicating it?
  • You grow fearful of invoicing the client because this action makes you uncomfortable. Invoicing becomes something you dread, and put off, and forget about, thus causing a vicious cycle of not invoicing. Meanwhile, you're not getting paid, which makes you cranky, and you may even dread working with the client.

Click here for the full article and solution in our Ask The Expert section, in my "Art of Getting Paid" column.



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